NOBODY Tells You THIS About Making MONEY! | Grant Cardone | #Entspresso

If I sit with $100 in my pocket, folks, there is no economy. If you want to be economic, you let money flow. It has to move. You got people in your company, managers and executives that are saving money. They save their money. I'm like, what are you doing, dude? We're saving money. How can you grow a department if you go home and all you do is save shit? You know, you open up somebody's freezer and they got ice cream that's 3 months old. It's got this much left in. You got, you got Diet Coke that's 4 days old. It's got that much left in it. Okay? You got Ziploc containers. You have whole cabinets of Ziploc containers and little plastic things where you, in case you had some leftover corn or peas or potatoes, you're like, don't throw it away. Save that. Save that. That much pork chop. Maybe I'll hit it tomorrow. See, like this, somebody put this back in here. That's probably Elena doing that. There's no reason to put this back in here. Reminds me of my mama. Reminds me of when I grew up, save everything. It's a terrible product anyway. Why you wanna save it? Look at this. She put 2 apples in here. Don't put 'em back in the refrigerator, man. Eat 'em or toss 'em. You're not gonna go broke or get rich saving leftovers. What are you guys doing, man? You got your closet that you ain't ever going to wear. It don't fit you. It ain't fit you in years, right? How many of you got stuff at your house you could get rid of? You're trying to save stuff, dude. How can you, how can you have new stuff come in when you're holding on to stuff that you don't even use, right? So you have to use this. It only becomes valuable when it's used. Now the question is, what are you going to use it on? And the other question is, why don't you use it? Why are you so compelled to hold on to it? Why do y'all think that is? You don't know how to get more. Number one reason I don't— your mother did not know how to get a new shirt. That's why she took so much, put so much time and energy in cleaning the shirt you got a stain on. Okay, you broke a toy, your parents got upset with you. Can't believe you did that. What did what, man? Dude, toys are to be broken. That's what a good toy is for, right? Right. I lost a quarter when I was 8 years old and I would've thought, I would've thought my house was gonna get torn apart 'cause my dad became so upset about the quarter. You're playing with money. Never play with money. What are you doing playing with money? And that, that, that lesson pounded on me so hard, it kept me from making real money for 20 years.

If you think money is scarce, you hoard it because you believe that no more money will come to you. If you know money is abundant, more money will flow to you. This isn't about being wasteful. It doesn't mean you have to go and always empty your pockets and buy a lot of dumb stuff and throw away all your other stuff. It doesn't mean you have to waste your money. But it's switching the mindset of money is not just some scarce thing that you don't know how to make, that you will never have more of, and so you need to hoard every single dollar that you've got. This is honestly something that I am continuing to rewire myself on. I struggled a lot with money, especially in the early days of my business. Even growing up, I grew up in a middle-class family. My parents spent— my parents are behind me on the wall. Hold on, there we go. This is me when I'm 8 or 9 and my parents here. They believed in education a lot and they didn't have a ton of money, We weren't poor, but they spent all of their money basically on putting the 3 of us kids— I have 2 sisters— through private school. So any money that they made basically poured into our education. And as a result, we didn't have, you know, money for other things. And where my friends at these fancy schools were getting, you know, BMWs for their 16th birthday so they can go off and drive, you know, I didn't get any of that. And it's not woe is me, but it's more I just had a scarce mentality around money. In my first business, I was making $300 a month. I was eating the same bean salad lunch every day because it would fill me up and wasn't very expensive. When we celebrated a win, we'd go to McDonald's. If we got a new client, like, hey, we sold another piece of our software, we go to McDonald's and order a large fries and share that between the three of us because It was cheap and we wanted just some little way to celebrate. And I just remember how painful it was to feel like you have no money and you can't buy stuff. And I couldn't hang out with my friends and I couldn't do what I wanted to do. And I think that has a traumatic effect, you know? I mean, maybe that's you as well. You, you have a scarcity mindset around money that you don't know how to make it. And so anything you've got, you got to really hold on to it and protect it. And again, I'm not advocating for being reckless or stupid or just throwing money away. Be, be smart about how you're going to invest and use your money. The more important thing is developing the mindset that you can create money, that by bringing a lot of value to people, you can make more money, you can turn it into something. So one of the things that I've done recently that that has helped both myself and Nina, my wife, is we create what we call a care fund. And every month when we're doing our numbers, Nina will put together how much we've made this month, how much cash flow's come in, et cetera. And then we allocate a certain percentage for a care fund that we have to go off and spend either for ourselves or for other people. And so my default is to invest, invest, invest, invest, invest, right? Like invest back into the business, invest into, into, into markets, invest in the assets, just invest, invest, invest, invest, invest, invest.

The—

and that's a good mindset. The downside of that is you don't get to see the impact that it can create. And so said, you know what, we need to dedicate a percentage every month to go and help somebody else. And maybe it's help ourselves, you know, on the weekend. Nina bought a very expensive purse. We went shopping, she bought a very expensive purse. She bought a Chanel bag, and probably more expensive than she's ever bought a bag. And for me, it's like, oh my gosh, can't be spending this amount of money on a bag. But it's worth celebrating yourself. So you know what, like, we earned that. We did so much work in our business. You can, you can go and afford that. We've also used the money to donate to charities. We've also used the money to support our family and things that they needed or wanted in their lives. And it's something that we have to spend every month. Nina asked, hey, can we just save it so we can invest more and then that leads to more in the future? Like, no, we're already saving other money to do that. Like, that has to be spent every month. And so where we have to sit— this might sound crazy— we have to sit down every month and figure out how are we going to spend this money. Because my default is not to go and spend. The default is to invest or just to save. And so doing that, it doesn't have to be a big amount of money. It could, it could be $100 a month that you force yourself to spend on making somebody else's life better or even your own. Like that thing that you would never buy for yourself. You know what? I've worked hard, like, I'm gonna buy it. Or you're gonna go buy somebody a meal, or you're gonna go and give a homeless person $100, right? Like, you're gonna, you're gonna do something with it. Because what it does is starts to change your mentality around it. It starts to make you feel like more will come, that I'm creating. And so whether it's $10, $100, $1,000, $10,000, like you know, whatever it is. I'm not advocating you go drain your bank account and just go crazy and buy a Chanel bag, you know, but allocate a certain percentage every month so that you can start to rewire your beliefs around money, that it's not just super scarce. So that would be step number 1, right? Allocate some kind of budget to helping, especially others, because when you can— when you help others, it just makes you feel so good. And you can help others in a lot of ways. You can help them with your time, you can help them with your expertise, you can help them, you know, not just give a man a fish but teach them how to fish, right? But there's, there's the immediate gratification of helping somebody, buying the coffee for the person behind you in line, or seeing somebody that you know that that $25, $100 will make a big difference, and like you were able to afford to do that gives you the extra oomph to go off and want to do more of it. Like, if you know that that $25 changed that person's life, imagine if you can give them $2,500. But to do that, you'd have to go off and build a bigger business, right? So the core of your business needs to be serving and helping and contributing back. And you can't afford yet to give somebody $2,500, but you could if you kept building your business. And so it just gives that little extra bit of motivation incentive. To get out there and start to do it, to allocate a certain percentage. Second is to be around people who are generous. Be around the people who have the mindset that you want to have. If there's a belief that you want to adopt, the fastest way to do it is to be around the people who constantly are screaming that belief, the people who are constantly living that belief. So if you love my view on something, great, hang around me more often, there's lots of videos. You love Grant Cardone's view or Gary Vee's view or Oprah's view on something, The more you hang around them and watch their content and read their books and listen to their speeches, the more you're going to start to adopt that same belief system. So if you want to believe that money is not scarce, then you need to be hanging around people who believe that money is not scarce. Because probably the people in your life believe money is really scarce. And the people that I grew up with believe that money is really scarce, the closest people around me. And so It doesn't mean you stop hanging out with them, but you need to inject new people in, even if it's just through YouTube videos, other people who believe the thing that you want to believe. Because otherwise you get pulled back down because your environment has been created to keep you where you are. So if you want to change where you are, you have to change the environment. And it used to be that you had to, you have to really change. You had to go somewhere else, you had to move out, you had to find a mentor to hang out with and have coffee with consistently. Now you can do it through, through YouTube. I've been inspired by tons of mentors who I've never met because of the content that I've learned from them on YouTube. But it takes the effort and intention to be consistently around it, that this is the belief system that you want to have. You need to create that habit for yourself, from the things that are on the wall to the clothes that you wear to the media that you're consuming every day. Being intentional with that to say, this is the belief system that I want to have. I recognize I'm not there yet, but this is this belief system I want to have, and I want to be around the people who believe this to their core because their belief in that thing is stronger than your belief against it. And whoever is more confident wins. And so when you're around the people who believe that thing so much, they will pull you towards them to start having that similar belief system. And then everything starts to change. I think having a scarcity mindset is extremely limiting. I've lived through really intense versions of it. I still feel like I'm coming out of it. I've grown a lot compared to where I used to be, but still have a lot, a long ways to go. I probably still have things that I'm holding onto that I shouldn't. I probably still should be more generous than I am. And I'm, I'm working through it as well. I might just be a little bit further ahead on the curve, definitely compared to 19-year-old Evan who thought money was the most scarce thing in the world. When you can learn to make that rewiring happen, that's how you start to change your life. So if you look at the people around you, look at their beliefs, especially around money, and see what do they think, and then see where they're at in their life compared to the people who have different beliefs around money and where they're at, who would you rather be? And you could be there. You could be that person if you start to change your beliefs, your environment, start to help more people with it, start to allow the money to flow. Because when you start to believe that you can create a lot more money for yourself, a lot of things start to change. Also, to make sure you're actually taking action after watching this video, I've designed a special free worksheet just for this video. The worksheet will highlight all of the lessons learned in this video, as well as pull out our 3 favorite learnings and quotes that will inspire you to actually do something. The worksheet will also give you space to write down what your key takeaways are and your specific plan of action to make sure you're getting results. If you want the worksheet designed specifically for this video, absolutely for free, There's a link in the description below. Go click on it and start building the momentum in your life and your business. I'll see you there.

You need massive, massive levels of activity going into 2021 because the other brokers— remember, there's great brokers and there's everybody else. There's great agents and everybody else. You got to decide to be in this top 5% and do not even look at anything the other 95% of the people do. I know this is a cruel, hard message. But they're not paying me. If they were paying me, I could give you a soft, loving message. Okay? I don't care if you guys like me or not. What I care about is whether you like you or not more at the end of this year than you did at the beginning of the year, because that's the target, man. I got to love myself. I got to like me. Okay? I'm not trying to produce for the rest of the world. I'm trying to produce for me. I'm not even trying to produce for my kids and my wife. Yeah, they're beneficiaries. But look, if I can please me, if I can hit my— if I could shock myself, okay, would I be able to take care of my wife and kids? My kids, man, they're lucky to be along for the ride. Little freeloaders. I think that there's a shortage of real men on this planet. I think most men are, I mean, frankly, just pussies. You know, I don't know if your audience can handle that word, but I can. But look, man, if you can't get your money right, something's wrong. If you can't take care of your family, you got to ask yourself, how much of a man are you? Like, for me, that identifies me as a man— my ability to take care of my family. I don't just mean financially, but I do mean financially, right? My job as a— as head of household is to take care of the economics of the household. You know, the word economy, if you look it up in the dictionary, it comes from managing a household. It had nothing to do with a business. It was about managing the household. So if you go back 1,000 years, we've been managing households. My job as a man is to provide a place where it's warm, a place where we can sleep, a place where we're protected, a place where there's food, right? Not money, right? I need to be able to take care of the family— shelter, food, clothing. And I need to have some fun. My family wants to have fun. We want to have experiences. So I need to provide a secure environment for them so they're not— think bad things aren't just happening. And so, so men need to like bone up, man. Like, the government can't take care of you. Bone up. You know this. Yeah, bone up. Get strong, right? Strong. So get a, get a backbone and take care of your family and quit blaming the government or making excuses that your neighbor or the economy or whatever conditions— look, I have— I've had some terrible conditions in my life, uh, from the age of, uh, 15 till 25. It was awful for me. 10 years. Nobody would want to go through the 10 years that I went through. Do some people have it worse than I did? Probably. But I don't want to do those 10— those 10 years were terrible me, as degrading as a human being can experience. Drugs? Yeah, drugs, but mostly just so many bad choices, so many bad people, you know, so much self, uh, self-deprivation and, and, and just a lack of self-esteem and self-love for myself because of a lot of bad choices. So I understand what goes on through for a person when they're making bad choices and And people just need to man up, you know, bone up. The women need to do the same thing, by the way. Yeah, I think they are stronger than men today. Oh, look, I hate pain, any kind of pain. Women can handle 10 times the pain I can handle. My job is to get 8 billion people to know me. If enough people know me, they'll buy from me. How many believe that? I'm not going to be a slave to one person or one vertical or one niche or one partnership. I have— you guys have the whole world at your access. The whole world. And by the way, if you can't get South Korea to talk about you, you can't get South Indiana or Indianapolis to talk about you. There's people in Korea that are tied to Hawaii that are tied to Columbia that know somebody in Indiana. And it can just bang out like that. And I also believe that if I could get enough people to know me in one market, I think that there's something that actually happens. I think if you could out— if you could get— if you could push out enough frequency about your brand, yourself, your ideas to enough people that you hit some critical mass. I don't know if any of you agree with this, but I think there's a spiritual component to where if you can vibrate through enough, all of a sudden other people start thinking, I know that dude. I've said this for years. If I can get enough people, a very small percentage of the population to know me, I think the other 99% become convinced they know me. Do you think that somebody needs to reach a certain, like, status before building a personal brand? No, no, no, you do not need to reach a certain status. You need to assume the status now. You need to have the altitude right now to be the professional that says, hey, I know about fitness. I know about plumbing. I know about trucks. Just take whatever you guys are certain about and post the shit out of it. And by the way, if you're not certain about it, write an article about what your uncertainty is costing you. You got to figure out every possible angle, but none of that's going to happen until you guys make a decision to blow up. And none of the blow-up shit's gonna happen until you make a decision that money is important. Because if you got people around you saying money's not important, ain't no way you're gonna do this stuff. Because it hurts when nobody sees your stuff. Number 3, number 3, study 2 multimillionaires. Do not, take heed to this, do not study a millionaire. Once a person becomes a millionaire, the first thing they do, unfortunately, is go into conservation. To protect the million. Study multimillionaires, study people that have consistently developed and proven because of tens or twenties or thirties or hundreds of millions of dollars that they've accumulated, that they have the right practice, the right discipline, and they're still expanding. You don't need 22 mentors. Study 2 people deep that have gotten it right. Study 2 people so deep rather than 20 people shallow. I promise you it'll make a difference. If you get a chance to spend 3 days with anybody that's accumulated $30, $40, $50, $100 million, I'll promise you it's a game changer. So put that on your bucket list. I'm going to spend 3 days with a multimillionaire in an environment where I can learn from them. It will be a game changer for you. And also limit your study to 2 people, not 22 people. That will create you from having conflictive data and content and information. Nobody's ever done it by themselves. So the old— the entrepreneur that's popular right now is the guy that works from home. He's a solopreneur. I don't know if you have this term. We have. Yeah, yeah. It's a complete misnomer. Nobody has ever existed on this planet and done something successful by themselves. No, it's never happened. So there's no— there's zero examples of anybody that's done anything. I mean, Jesus had 12, of course, had 12 guys he was rolling with, right? Alexander the Great had an army. Genghis Khan had a— like, you're not doing this thing by yourself. Nobody does. Like, for too long I ran by myself, and, and it took a lot of energy. You know, it took a lot of energy. It takes more energy running by yourself. Ryan Secco here, the captain, the pilot, and the real estate dude, he always says, dude, it's just more fun to run with the team. And he's right. Yeah. You know, Henry Ford, people said Henry Ford made the car out of his garage. I said, yeah, but the company didn't make— they didn't make it. Yeah. Yeah. So Mark Zuckerberg said, you know, Facebook was made out of a dorm. Facebook was made when he moved to Silicon Valley and started a company. Steve Jobs, Steve and the other dude, what was the dude? Yeah, yeah, that built Apple, you know, supposedly built it out of their garage. Yeah, nobody knew about Apple until he moved the company and started and added employees. So nobody's doing anything great by themselves. You guys that take days off, it's my day off. You ain't entitled to a day off. Why do you think you should have weekends? Wednesday's off, or Thursday's, or you can't work Saturdays, or Sunday, Sunday, you can't work on a Sunday. Okay, and you got people around you telling you not to work on Sunday. We have to have a little life balance. Dude, how can you have life balance when you broke? How can you have life balance at a Holiday Inn when the people next door keep you up all night? That ain't life balance. That's not even a vacation, right? The whole trip. How many have been on the trip? You did the budget trip, included the free breakfast, you did it on miles, and you wish you didn't even go. How many have been on that trip before? Maybe you don't do the trip. Maybe you're not entitled to a trip this year. Maybe you're not ready to trip. That's what Elena and I did for 10 years, was sacrifice. Sacrifice today, we'll sacrifice this week, we'll sacrifice this month, we'll sacrifice this year, we'll sacrifice so one day maybe we don't have to compromise. Every week we talk about our finances. What do we do this week? How much do we make? Where are we going? What are we spending? Okay, the moment I say, hey, no more jackets, no more— stop it, she'll stop it so that we can one day, we can one day spend whatever we want. There should come a time where you guys should be able to spend whatever you want, but most people are spending what they can afford now, only to find out later they can never have any of those things. And they don't understand how to make their money multiply, and most people don't understand there is a sacrifice phase. We went through the sacrifice phase where there was years of just cut off everything. And we weren't saving for a rainy day, we were saving for the rainbow. That's right. Y'all need to save for the rainbow. You need to— you see, we didn't go on a vacation for 13 years. Yeah, I, I've been saving for this stuff. I, I wasn't saving for vacations. I was saving so I could bank into real estate, so I could go to sleep at night. And even if I had a bad night of sleep and had to get up 3 or 4 times, I'm like, dang, I'm making money in my sleep. Even if I'm unhappy, I'm like, I'm making money in my sleep, man. See, that's the goal that you and your wife need to have. Let's make money when we go to Turks and Caicos, or when we go to St. Barts, or when we go to Cali. Let's go waste some money later in our life. Maybe you say, hey, I'm going to sacrifice today so I don't have to compromise in the future. I'm, uh, 20 years old in contracting here in Michigan. Um, my biggest question is, how do you, uh, gain credibility in business being young in an industry? Yeah, so good question. I'm glad you said new to the industry, not because you're only 20 years old. You gotta, you gotta get, you gotta become, you gotta become the, uh, the expert, buddy. I don't, I don't know how to tell you this any other way. You gotta become, you gotta become the expert in the room. You gotta know more than everybody else. You gotta be like, people say, oh, if you're in, if you're in a room and you're the smartest guy in the room, you're in the wrong room. You go in a room, dude, you need to be the smartest guy in the room. You need to be the guy in the room that sucks the oxygen outta the room. So Elon Musk walks in a room and everybody's like, showing up to the office, but doing my best, just trying to build report. And, uh, no, no, don't, don't try to build a report, dude. You gotta, you gotta become an expert at your deal. Like, if you're milking cows, you need to become the freaking guy that knows every freaking angle on a, on a, on a cow's titty. Okay, like Michigan, right? Gosh. Job. Okay, job. So dude, take, take like, like you're 20 years old, bro. Spend the next 4 or 5 years becoming an expert in your field. Study it, breathe it, live in it. Don't drink the Kool-Aid, do backstrokes in it. I don't do businesses that don't serve my life. So the real estate, it's just what I'm doing every day, right? It's the speaking It just all fits for me. So I need a lot of action, but they all work like, like my hand. I move my pinky and all the other fingers move. So if I move this business, it touches these businesses. The businesses are all connected. They're interconnected. They're a bit connected, right? So if I move one— we came here to do a speaking gig. Okay. But we stacked this interview. This is part of my business, right? Our online presence is dependent upon me being willing to do this in addition. We don't go anyplace for one thing. So the guy that tells you focus on one business, dude, why don't we have one finger? Why don't I just have one finger? So boom, I got noticed I got 5 fingers and I got 2 hands. I had a girlfriend, but this was before I was married. She says, you want your cake and you want to eat it too. And I said, I said, yeah, why have a cake if you can't eat it? Okay, so my, my mom used to tell me, you need to focus on one thing at a time. I'm like, 5 fingers, 5 feet, 2 hands. Okay, so I, I want my hands in all a bunch of pies. I just want to be sure I want to eat that pie. Okay, I want to eat that meal, right? Because I think a lot of people have their hands— sorry, I think a lot of people have their hands and stuff they don't really want to eat the meal. Do you guys just rubberneck your whole life? You know, you ever been driving down the road, there's a wreck on the side, and everybody's like, oh my God, why is all the traffic stopped? There's only one person with a flat tire on the side of the road, right? Everybody's stopping to see what the hell happened over there. You're rubbernecking your life and not getting where you want to go, okay? Because everything's a distraction. Some people call it schizophrenia, like my friend Kathleen, but it's not really schizophrenia, it's a lack of Focus. Number 9, make hard decisions fast. People say, man, you're a hard man, you're a tough dude, okay? Look, you gotta make hard decisions fast. When things get tough, they say the tough get going. Truth is, when things get tough, the successful make hard decisions quickly. That's why super successful people are often misunderstood. They're willing to make hard decisions. That often don't make them look good and for which they're later judged. The truth is, for you to be financially successful, you will have to make very, very difficult decisions. When you do, make them fast. My mom used to say, if you're walking through hell, son, pick it up, go fast. I want you to walk away understanding that some of you have businesses that are just not good businesses. And if you have a business that's no good, You can't build the empire you want. Why do I need money? What don't I know about money? Why are people struggling with money? You should ask yourself these questions. Why are you coming up short on money? Is it what you know or what you don't know? How many of you know this saying, knowledge is— okay, how many of you agree with that? How many agree knowledge is power? So look, if you don't have money and you have knowledge, maybe you have the wrong knowledge. I hated sales. Hated it. 5— I was in 5 sales jobs. Was a disaster at all of them. Hated it. Absolutely hated it.

Um, you're the master of sales.

I, I am. I embrace the things I hate. Why, why were you bad at it? Why did you hate it? I didn't know. Well, I was bad at it because nobody teaches anybody how to be good at sales, you know. So I didn't know how to communicate to people, didn't know how to shake a hand, didn't know how to build rapport. I'm honest enough that I'm not gonna lie to people. So the stuff I was being taught to do, I didn't like. You know, they ask a question, you ask them a question. The place where I was working, they took me back, and I just, I threw myself into it. And it's interesting when when you commit to something, little gifts just start automatically showing up. It's a phenomenal thing. So, so I threw my— a guy walks up, he gives me a— it was a little cassette tape. He's like, hey, I heard this, I thought you might like it. I've been here 5 years, you guys don't know me. You know why? I didn't let you know me. If you don't know me, you won't flow me, right or wrong? So my job is to make sure I'm known today. Today it's easier than it's ever been before. That's why I'm a guy that's using social media to get known. Takes courage to stand up here. It takes courage to get known. It takes courage to build a brand. It takes courage to build a YouTube channel and an Instagram and a Facebook. I'm 60 years old. I don't know anything about Instagram except that I got 900,000 people that follow me every day like a religion. You ask them what church they go to, I go to the church of Grant Cardone. Okay, what's my name? My name is Grant Cardone. What's my name? My name, because you didn't know, this is for the people that didn't know, my name is Grant Cardone. Let me hear it. Okay, my job, my job, my first job, your first job is to make sure people know your damn name, because if they don't know your name, they I don't care what you sell. You're a nurse, you work at McDonald's, you're a bellman. I don't care what you do. You're parking cars. It don't matter if I don't know who you are. It doesn't matter how good you are, how clean you are. Okay, it doesn't matter. Your values don't matter. Nothing matters if I don't know you. So you don't believe in this concept about balancing business and life? I've never— all the people that talk about it don't have, don't have the very thing they're trying to get. Probably. Yeah. So you're constantly balancing something. You're under stress then. I think so. Totally, totally. So if you just like— what I do is I just push into everything, right? I push into everything as hard as I can. And again, the goal is life. It's not the business. It's my life, right? Business is part of my life. So having fun is part of my life. My spiritual part is part of my life. So I'm going to push everything into that thing that I'm working on. The 10x thing was about I'm pushing. Like, if it's in the business, I'm going to push as hard as I can on that. And my kids are with me. My wife's with me. They're with me. So they're having the experience of this push. Then we turn around, we push over here. Oh, we want to help charities out. And we push 10x into that direction. Well, it just blows out the edges of the life, right? So that we get to have a bigger experience. As opposed to, okay, now I need to put this here and manage this part right now, which means when I'm doing this, when I'm finding time just for my kids, I'm abandoning all these other things and my life gets smaller. All the commitment stuff— oh, you got to be committed, oh, you got to be committed. We always talk to my trainer about this. You got to be committed. Yeah, treat this— there's only one thing you really have to do because the commitment's not going to come until you you do this other thing. The thing that has gotten me through everything, got me to where I'm at today, the thing that changed everything was me just taking action. Just doing it. I mean, I know that's that old Nike saying, right? Just do it. And even if you don't feel like it, even if you're not committed, even if you're not getting any gains, even if you're not winning, I talk about this in The Rules of Success. Show up. Just take action. Make the call. Knock on the door. Send out the email. Bug people if you have to, you know, until you get good and it doesn't sound like bugging anymore. It's just the professional knows how to bug people without bugging them. So look, just take action even if you don't feel like it. Money is so simple. Okay. Anybody got a $100 bill? Give me $100, sir. Give this man a big hand for having some money. Okay, I just had an idea. I said, I wonder, shit, I ain't got any money on me. I had an idea. Now I'm gonna teach you a lesson right now that'll make you rich if you freaking get it. Okay, number 1, I want some money. Number 2, I need to ask somebody if they got $100. Number 3, I need to get the money. It's no more complicated than that. I didn't go manufacture something. I didn't build a business plan. I didn't create a product. I had an idea. The length of time between your idea and the money will determine whether or not you're successful. The length of time between the idea and the monetization— big word for get the money— the distance between the idea and the money will determine whether you take off or not. Why do we make so many excuses? I think that we are like excuses-making Machine. Yeah, yeah. Like, if I miss a deal— we, we do a lot of real estate deals— so if I miss a deal, I'm always going to, what did I do wrong in that deal? First response for me is, what did I do wrong in that deal that they didn't pick me? What did I do wrong that I didn't get that deal? What did we do wrong that we didn't hit our number there? Like, I'm never saying it's not blaming somebody. Well, I don't have control when I blame. I want control. So even if they are to blame, right, I want control. I'm not going to assign you blame. If you hit my car, I'm going to, I'm going to say, what did I do wrong? What did I do that allowed you to hit my car? I did something. So even in the most dumb, dumb, like I ended up in a lawsuit where a guy basically found something, sued me for it. I didn't do anything to this dude. My immediate response was, what did I do to create that frivolous situation? He was a criminal, total criminal, sued me for $60 million. He just sued me because he, he thought he could get something from it. But, but I did something. And the reason I want to assume that— what the cause— I want to be the cause point is because if I assume that position, even though I didn't really do anything, um, then I can control what I did. I can't control what another person does, but I can spend time and energy controlling what I do. The company is only as great as the driver is. Number 2, does the dude have a bunch of fuel? You know what fuel is? See this plane right here? This plane's no good. No matter how good this plane is, if there's no fuel, plane no good. Plane don't go any place without fuel. Neither does a company. I know guys that have great companies, but they're out of fuel. They're just not, they're not gonna use it. They're drivers, they were drivers, they used to drive, they got fuel in the tank, but 3, they won't use it. They're not gonna press because somebody's on their neck right now saying, conserve your money. A lot of rich people, this happens to a lot of rich people. People get rich, they go from the middle to rich and never get wealthy. With the wealthy, it becomes impossible to get wealthy like the Rockefellers or the people that we're talking about, the DuPonts, the Morgans, the, uh, who— the Vanderbilts. Because Cardone. Because the Cardones. Because they get satisfied with wealthy— I'm sorry, with rich— and they never get wealthy. Wealthy is generational money. Grant died. I guarantee you my grandkids will be talking about me. That's a bad right there, dude. They say, that dude, that dude, that dude, that dude got damn Okay, and then number 4, dude, you got to have a future. Like, the future I'm interested in— and by the way, I'm gonna go back to the New World Order, boys and girls, the Illuminati, the Masons, whoever they are— these people think about futures. You guys don't. They're thinking about generations. That's what the Japanese do. The Japanese, they think about future generations. They're not thinking about right now. How about the Muslims? They're thinking about lifetimes from now. How many heard this before? People buy from people they like. No, no, no. People buy from people they know. Okay. If you're taking notes, people buy from people they know, period. They don't buy the best product. They don't buy the cheapest product. People buy from people they know. Because if you don't know me, trust will not happen. That's why I rolled up on Damon and said, hey, how about I put you in the plane and I fly you to Vegas. Same dude's telling me I was stupid buying a plane. I said, dude, come on. What's wrong with you, man? You spent too much time on a street corner selling hats. That bird, that bird, that bird is what got me in front of you, DJ, little man. Oh yeah, yeah, you're right, man. And then he says, no, I'd have gone with you anyway. You would not have got on JetBlue with me. Don't lie, man. I know you're the people shark, but don't lie. What am I gonna call you up? Hey, Damon, I bought a ticket for us on Southwest. You want to fly to Vegas with me and we can eat peanuts? He wouldn't have gone with me. How many agree he would not have gone with me? Come on, man. He might be the people shark, but he ain't stupid. He's like, hey, I ain't doing that. Right or wrong? He said to me, What's the fuel in that jet cost? I said, bro, you're thinking small, bro. He's like, what do you mean? What's it cost? What's the damn fuel in the jet cost? I said, I don't know. Why don't you know? I said, because the jet ain't no good without fuel. Well, I think the idea of knocking on doors, you know, talking to people. Yeah. Like these are the skills that are not taught in the schools. This is why it goes back to your question about the school system failing. The required skills, I need a client. Like if you simplify, the thing that people like about what we do is we simplify the business process. I need to make a contact. How can I do that? Like how can I just simply, if I'm doing, if I'm a cameraman and I want more work, You know, how do I knock on a door or make a phone call, get in front of someone? So hard. Impress them. You know, if I go to Harrods right here, I'll see how many people don't have that skill. I walk in there, I don't even get a hello. You know, I don't get hello, how you doing, great to have you here, appreciate you being here, it's so nice for you to drop by, thanks for coming into Cartier. I mean, it's a $3 million ring over there. I went in there the other day, I can't even I can't get anybody to show me anything. I'm like, how much is the ring? You know, they kind of look at me, right? Can you show it to me? Do you mind showing it to me? He showed it to me, told me how much it was, and I leave. He didn't show me a second ring, a third ring, a fourth ring. So those are the skills that people need, right? How do I interact with people? Communicate. Yeah. The middle class adds and subtracts, and clearly the middle class never figured out how to do what the super wealthy do. Like, it's almost like hundreds of millions of people in America stop math at adding and subtracting and never got to the multiplication part. Yeah, because the super wealthy are multipliers. Oh, by the way, time, energy, and money— they multiply all of them. They're like, look, I got time, I want to make more time, how do I do that? You learned how to add, you learned how to subtract, but that's not what the Rothschilds did, that's not what the Rockefellers did, that's not what the DuPonts did. They're multipliers. They're multipliers. This, by the way, 10x is a gateway drug to the Illuminati. I'm telling you right now, the 10x was basically a secret kind of passage for all of you that want the New World Order, for all of you interested in the invisible rich. For the Masons out there that you're like, I know there's 13 families, I know there's a deal with the Federal Reserve, I know there's world monarchs. Don't you know that 10x, the 10x rule, don't you guys know the 10x rule is actually the front door to this secret society, to the invisible rich? How did you get into the training business? Uh, I, I had a passion for, for helping people when I was a young salesperson. And I found that when I had struggles, when I had droughts, cold spells where I wasn't selling anything, if I would help somebody else, it always broke my drought. So for some reason, it was easier when I wasn't doing well to help somebody else, to help someone else, and it seemed to break break my— it's— I don't know why, why it worked like that, but maybe it's one of those golden rules about help people, you know, the more you give, the more you get. And so it always broke this cold moment I had when I would reach out and help another person. I was 28 years old, 3 years sober, no drugs in my body for 3 years. I'm selling cars, I'm moving Toyotas, and I'm getting good at it too. Like, you come in and They say, look, I got bad credit and I'm not buying today. I'm like, oh, that's 2 cars. I'm gonna penalize you. I'm gonna penalize you for saying that. Okay, okay, you got bad credit? That's perfect. At least you got some credit. See, I ain't positive. I'm there to get something. So Captain Ryan says to me, he's like, you're the most positive positive person I know. I said, dude, I'm not positive at all. I'm 10x. I get results, okay? I want to get the deal done. I want to make my kids proud of me. My kids aren't going to remember whether I was positive or not. They're going to remember whether Daddy delivered the goodies or not. You understand? When you go to Whole Foods and they say, hey, that'll be $427 for for 3 bags. And you're like, I got a good attitude. They'd be like, you need to get some 10x. You need to get some 10x and some money to go with your freaking attitude. All the greats on this planet were addicted to something. Jesus was addicted. He's like, hey man, I'm gonna do whatever it takes. Right or wrong? Okay, you got to get addicted to something good. All addictions are not created equal. Okay, I'm addicted to my wife. I'm addicted to my kids. I'm addicted to my purpose. I'm addicted to helping out. I'm addicted to making a difference. I'm addicted to doing whatever it takes to show and be an example of the blessings that I have. One of the things that we do, a little trick we do at our company, is we always have something on our calendar to look forward to. Okay, if you want to stay motivated, today's what, Sunday? I always have something out here, out here, out here, out here, and out here to look forward to. Little short runways that keep me excited. Okay, I'm going to Turks and Caicos to shoot a real estate program when I leave here. Yesterday I walked out of here, I'm freaking exhausted. I'm like, boy, I can't wait to get to Turks and Caicos. See, it re-energizes me right now. When I'm done with that, I need something else to look forward to here. I got a whole bunch of stuff that's going to happen here at the end of the month that is going to keep me jacked up when I'm at Turks and Caicos. Because the truth is, Turks and Caicos could get a little boring for a guy like me. How many of you have trouble going on vacations? You have trouble unwinding, okay? You don't even want to go. You're like, I can't even enjoy this. So I need little tricks. I have little tricks. Everybody should do this in their life, okay? You need things to look forward to. The world you live in today, the CNBC and the CNN and the Netflix— be happy, just be happy. Be satisfied with what you have. There's no push, man. There's nobody pushing you. How about this? You can do more. How many of you can do more? Oh my God, if that's all you got, how many of you can do more? Well, goddamn, if you know you can do more, if you know you can do more, then you have to do more. If you know you can help, If you know you can make a difference. If you don't, you're going to have this freaking big, big hole inside of you. No, no amount of money can fill this thing up, so fill it up. For 30 years since I left that treatment center, I have been doing one thing: studying business. I don't need to worry about my neighbor. I don't need to worry about Trump. I don't need to worry about Obama. I don't need to worry about the Democrats. I don't need to worry about anything until I work I worry about these 36 inches. Man, man, people are like, "Hey, do you believe in aliens?" Dude, I got— I'm having trouble with this. All I'm trying to do is expand it over to here. Once I do that, maybe I can expand a little bit, but I gotta get those 6 feet under control. I don't criticize other people. I'm too busy criticizing me. While I work on my life, I hope other people hate on me and criticize me. I love it. It's fuel, man. I'm like, come on, bring it on. The number one reason you will fail in this 10x thing, the number one reason businesses fail, is the inability, the inability to sell products in quantities great enough and at margins high enough. That is the only reason you will fail. You take too long to go from the idea to selling enough products, volume, at margins high enough. Do that, learn to do that, and you can make any dream a reality. Okay, I want to help the world. This is not taught in schools. There's 8 billion people on this planet, and there's no shortage of information. How many have heard this before? Knowledge is power. Then why are so many people suffering? Why are so many people suffering? No, they ain't stupid, man. We have more information available to us today than at any time in the history of the world. We got too much information at this point. You got too much information and not enough action. 25 years old, I'm selling automobiles, I'm broke, I'm in debt, $40,000 in debt, spiritually bankrupt. Physically bankrupt, hate myself. Only thing I had was an opportunity. The car dealer that I worked for took me back. That was an opportunity. Don't dismiss the opportunity. You can't go anyplace without an opportunity, no matter how talented you are, no matter how gifted you are, no matter what God has done for you without an opportunity, you will not move from your garage. Your life cannot improve without an opportunity. It's impossible. You guys don't like sales because you ain't got any courage. That's why you want to be a— you want to be the vice president of something. That's why you guys want to call it something else, okay? Most of you in the room don't even have sales on your card. You sell real estate for RE/MAX, okay, or Keller, and you don't even have sales on the card. You're in network marketing. You refused. We don't do sales here. What do you do then? Okay, what do you do? I mean, I think the company's got a financial statement. You ever read a financial statement? What's the first line on a financial statement? Huh? What's that first line? It's the first line, by the way, okay? I've seen a bunch of income statements in my life. The first ones are like 2 to maybe max 4 inches long. Big companies, big giant companies, okay? I got 5 companies, they run to one financial statement, and the top line, the top line, the sales line, you could call it, I think it's called also what, revenue? Could be called gross revenue, okay? You know, people are getting confused now. Okay, they start getting away from this word. Some, some, some college guy came in and said, we can't call it salesman, we got to call it something like at least 2 or 3 words. I mean, I went to Harvard. It's not about how much money you make, folks. Can you use money? Can you use it? Okay, look, this top— these top lines right here are about income. If you hate sales, you hate income. I don't care who you are. I don't care what your age is. Okay? I spent the first— from the age of 25 years old to 45 years old, I spent 20 years thinking small, thinking small, and taking too long. I built 3 little businesses. They were all doing good, man. They were doing good. 3 of them, man, from scratch. First little business, I was a millionaire when I was I was 30, 33 years old, punching, shoving, hard work, man. The more money I had, the more scared I was because I had just enough money to be scared. As soon as you get a million dollars, you're going to go into terror. I'm telling you, you're going to be like, what am I going to do now? Okay. I wasn't scared before. Now I got something to lose. That's why you never want to get your advice from a millionaire. If you're taking notes, never get your advice from a millionaire ever. Okay, this held me down for 20 years. 20 years it held me down. You're looking at me like, huh? I read The Millionaire Next Door. What did The Millionaire Next Door say? Buy a used truck and don't go to Starbucks. You save $4 a day for the next 38 years, you're gonna be in heaven. No, you ain't. You're gonna be stupid. It's dumb, man. Okay, if $4 dollars is going to break you on any given day, you're just back to thinking the way you were thinking when you didn't have anything. Buy everything on sale, okay? Everything you're going to buy is going to be on sale. You got to get a deal every time you buy something. Is that what your daddy taught you? Never pay retail for anything. That means nobody will ever pay you retail, folks. When I was 23 years old, I was beaten within inches of my life. I had 76 stitches put in my head and face. Because I had made 9 years of bad choices. My dad died when I was 10 years old. I think that there's an epidemic in this country where families are missing a father. I know for me, I was a good kid. I grew up in a middle-class family. My mom and my dad were very responsible, hardworking people. I didn't get beat up. There was no alcoholism. There was no drug addiction. I did not get brought up the way Kanye West did. Kanye's got excuses. I didn't have any. And there's a whole bunch of kids in America that don't have any excuses, but they don't have a purpose, they don't have an opportunity, and they don't have anything to do. And that was me. When my dad died, I was 10 years old, and from 10 to 16, when I should have been experiencing grief, you know, and I was angry about it. How many of you had a loss before and you got angry about it? Customer doesn't buy from you, guy doesn't show up, you get angry. Angry's not a response to the situation. And then when somebody sits on anger for long enough, what happens is without a purpose, without a purpose, an individual is going to go array. No matter how good they are, they're going to go off and do other things. And so by the time I was 16 years old, I had a drug problem, but by the time I was 20 years old, I was using drugs every single day. And by the time I was 23, I was carrying a gun every day, worried I was going to get killed every day, had a college degree, 17 years I spent in school. The more, the more college I got, the less the less money I had and the more trouble I ended up in. Okay, 23 years old, I get beat, I'm in a hospital. My mom comes to the hospital, she looks at me and says, "But where's my son?" Okay, that was me not too long ago. It doesn't seem like it was that long ago. And today LegalShield has me to speak to you today. I tell you that to tell you anybody can come back. I don't care how old you are, how young you are, what color you are, what your problems are. Anybody can come back.

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