Evan CarmichaelSpeaker / Author / Introvert

SOCIAL MEDIA MARKETING: Inject PASSION into Your Posts!

25 May 2014 · 1 min

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In this concise segment, Evan Carmichael emphasizes that audiences will only engage with or purchase from a brand if they feel an emotional response—positive or negative—to the message. He argues that creators must deliberately inject passion and emotion into every piece of content, whether it’s a tweet, Facebook post, or Instagram image. The practical test he proposes is simple: if the content doesn’t make the creator’s own heart race or evoke a feeling, it should not be posted. By aligning each post with the creator’s core identity and a single defining word, marketers can ensure their messages resonate emotionally and drive interaction.

Chapters

Until people feel your message, until people get some excitement from it, until you make them feel something, good or bad, they're never going to buy from you. They're never going to want to interact with you. They're going to ignore you. You have to learn to inject passion and emotion into your tweets, and this shouldn't be hard. Just think about who you are and that one word that you stand for. Everything you create should make you feel something. If you're putting out a Facebook post, an Instagram picture, a Twitter post, if it doesn't make you feel something, if it doesn't get your heart beating, don't post it. That's the test.