Startup Ideas - What's the FIRST STEP to start a business?

9 Apr 2014 · 3 min
2:47

In this motivational YouTube monologue, Evan Carmichael answers a viewer’s question about the very first step in launching a business. He argues that the single most important action is to discover and build around one’s passion. Carmichael stresses that entrepreneurship is exceptionally hard and that only those who are a little “crazy” and deeply in love with their work can endure the inevitable setbacks. He illustrates his point with the story of George Lucas, whose first six years of Lucasfilm were marked by failure, yet his love for film kept him persisting until he became a multi‑billion‑dollar creator. Carmichael concludes that the first rule is to find a passion you can’t live without, turn it into a product or service, and share it to help others. He ends with typical YouTube calls to action—thumbs‑up, comments, questions, and subscription prompts.

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