Evan CarmichaelSpeaker / Author / Introvert

Steve Jobs Motivation: Start Making GREAT PRODUCTS!

6 Aug 2024 · 1 min

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1:09

In this motivational monologue, the speaker emphasizes the importance of strategic product decisions, arguing that great products result from deliberately choosing which features to emphasize, which to de‑prioritize, and which to omit entirely. The speaker stresses listening to market feedback, having the conviction to leave out unpopular but non‑essential elements, and focusing development energy on emerging technologies that best serve customers. By taking responsibility for these choices—despite potential criticism—the company aims to deliver the best possible products, trusting that customers will reward success with purchases and reject failure.

Chapters

Things are packages of emphasis. Some things are emphasized in a product, some things are not done as well in a product, some things are chosen not to be done at all in a product. And so different people make different choices. And if the market tells us we're making the wrong choices, we listen to the market. We're just people running this company. We're trying to make great products for people. And so we have at least the courage of our convictions to say, We don't think this is part of what makes a great product. We're gonna leave it out. Some people are gonna not like that. They're gonna call us names. It's not gonna be in certain companies' vested interests that we do that, but we're gonna take the heat, 'cause we want to make the best product in the world for customers. And we're gonna instead focus our energy on these technologies, which we think are in their ascendancy, and we think are gonna be the right technologies for customers. And you know what? They're paying us to make those choices. That's what a lot of customers pay us to do, is to try to make the best products we can. And if we succeed, they'll buy them. And if we don't, they won't. And it'll all work itself out.