In this promotional video, entrepreneur Evan Carmichael announces his participation in the Strategic Sales and Marketing Expo scheduled for April 25, 2013 in York Region, just north of Toronto. He explains that all proceeds will benefit the Alzheimer's Society of York Region, a cause personal to him after his grandfather’s recent battle with the disease. Carmichael will deliver a talk titled “14 Ways to Turn Your Business into a Marketing Machine,” aimed at helping entrepreneurs overcome challenges in promoting their products and services. He also introduces two fellow panelists: Donna Messer, described as Canada’s networking queen, who will cover networking strategies, and Gary Shuldess, who will discuss online marketing beyond basic SEO. The event runs from 8 AM to 4 PM, includes free bonuses, auction items (including a one‑on‑one meeting with Carmichael), and encourages viewers to register via the website strategic‑sales‑and‑marketing.ca.
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Hi, I'm Evan Carmichael. I'm excited today because I've been asked to speak at the Strategic Sales and Marketing Expo that's happening on April 25th in York Region, which is just north of the city here in Toronto. And I'm excited because all the proceeds from this event go to support the Alzheimer's Society of York Region, and my grandfather passed away not too long ago. From Alzheimer's, so it's a cause that's very near and dear to my heart. What I'm gonna be talking about is 14 ways to turn your business into a marketing machine, and I know a lot of entrepreneurs struggle with promoting themselves. You may have a great product or service, you may be really good at what you do, but you have a hard time getting the word out, getting customers in, getting partnerships created. And so I'm gonna talk about 14 different ways that you can turn your business into that almost automated marketing machine to have customers coming to you. Some of my friends are gonna be on the panel as well. There's gonna be Donna Messer, who is Canada's networking queen. If you wanna learn anything about networking and how to get in front of the right people, you've got to listen to Donna. And Gary Shuldess is another friend of mine who's going to be talking about online marketing and how it's more than just SEO, which is what a lot of people just think about, how to basically get your word out about your business online. It's going to be a great event. It's an all-day event. I think it's 8 AM in the morning to 4 o'clock in the afternoon. I'm going to be speaking later on in the day, but I hope you go and sign up and join. There's going to be some free bonuses that are given out and some auction items. Including the ability to meet with me one-on-one, talk about your business, hopefully get some good advice to help you grow. For more information, there's a website. Let me pull that up here. It is strategic-sales-and-marketing.ca. And again, it's April 25th, whole day event. I hope you go check it out. strategic-sales-and-marketing.ca. And I'll see you there.