Evan CarmichaelSpeaker / Author / Introvert

Tell Your Story FEARLESSLY | Gain Customers Fast

7 Apr 2014 · 1 min

Watch on YouTube

1:12

In this one‑minute video, entrepreneur‑coach Evan Carmichael urges business owners to differentiate themselves and win customers by sharing their personal story on their website’s “About” page. He critiques the bland, feature‑focused bios he sees on many entrepreneur sites and illustrates his point with a landscaping‑company example: a contractor who talks about his family legacy and passion for caring for lawns will win over a client more than a company that merely lists services. Carmichael emphasizes that a genuine, emotionally resonant narrative reveals why the founder started the business, showcases expertise, and creates a feeling that compels prospects to buy. He concludes with a typical YouTube call‑to‑action, asking viewers to like, comment, and subscribe.

Chapters

Today's One Minute Monday is tell your story. If you want to stand out, if you want to get customers, if you want to get people talking about you, then you have to tell your story. I can't tell you how many websites I go to from entrepreneurs, and you look at their about page, and it's so boring. So boring. This is your chance to stand out, guys. If I'm hiring a company, say I'm hiring a landscaping company, okay, I'm going to 10 different websites, and one guy is talking about how he loves landscaping, how his father got it, got him into it, how, you know, he grew up with landscaping, how he treats every lawn like it's his dad's lawn, and then every other landscaping company just talking about the 10 things that they offer as services, who am I gonna go with? I'm gonna go with the guy who tells the story. You started this business for a reason. You're passionate about your company. You're an expert. You're one of the best in the world at what you do. Let that come across. Let me feel why you started this business and the deep passion you have for it. If you make me feel something, then I'm going to want to buy from you. Believe. You guys like this video? Thumbs up, leave a comment, subscribe. I'll see you soon.