Evan CarmichaelSpeaker / Author / Introvert

The Unspoken Secret of Viral Videos – Hook, Brand, and Retain Your Audience!

21 Mar 2023 · 1 min

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This content was created by Evan Carmichael. This content was uploaded by Evan Carmichael. This is a YouTube video titled "The Unspoken Secret of Viral Videos – Hook, Brand, and Retain Your Audience!" (created 2023-03-21) featuring Evan Carmichael speaking solo. The excerpt is instructional content on how to make engaging videos: emphasizing a strong opening hook, clear branding that signals you can solve the viewer’s problem (using visuals like salsa dancing or confidence-themed imagery), eye-catching thumbnails and titles to improve click-through rate, and techniques to retain viewers.

Chapters

Next thing for any video is the starting has to be awesome. You want to hook people right away. So step one is just in terms of the branding. Does this person look like somebody who I want to learn from? Doesn't have to be back to Titan Twin content. You don't have to look like you're Oprah Winfrey, but does it look like you know what I've been through and can you solve my problem? So, you know, Alex in here doing his salsa dancing, this should be a salsa dance at the top, right? It shouldn't just be Alex's face. It should be people salsa dancing. If Zan's doing one around confidence, it should feel like I'm going to get more confidence just by looking at the banner and the avatar. So that's step 1, like branding. Are you the person that I think will help me solve my problem? Step 2 is then with your click-through rate, having thumbnails and titles that will get people to want to click on the video. And then step 3 is keeping people in the video.