Top 10 Rules of Celebrating Business Success | Essential Wins

Celebrate your little whys. As an entrepreneur, I'm a big believer in having big whys and little whys. Your big why is why you're doing this business, right? Why are you really doing this? What's the big impact you want to have on the world? For me, I want to help a billion entrepreneurs. Some big goal that motivates you, that forces you to stretch, that forces you to get out of your comfort zone and become a better person, a better entrepreneur. But I also like having the little whys. And the little whys are the daily small wins that you have in your business. It's the feedback from one customer that says, "Thank you so much, you changed my life." And celebrating those is important because that's the fuel. Because sometimes that big why seems so big that you say, "I can never hit that. I can never get there. That's too far out. What am I thinking? Who am I to be able to hit that goal?" And the little whys keep you motivated on a daily basis. For me, a lot of my little whys are you guys, the YouTube comments, you leaving feedback you telling me, "I love that video," it gives me juice. It makes me want to keep going, do more of that. And so I wanted to celebrate a little why with you guys today and the importance of, of my radio show. I don't talk about it too much on the channel. So I do a radio show every 2 weeks, and I had a caller call in 2 episodes ago who was a Long Island DJ named Joey. And he was a DJ, he was a singer, he was a comedian, he was a performer, and he wanted to incorporate all of these things together. And people kept putting him in a box and saying, "You are just a DJ. We're hiring you for DJ. We're not interested in any other stuff." And he asked me, "How do I stand out? How do I bring these things together and follow my passion? Because I don't want to just be a DJ." And so I gave him advice, and he called in on my next show to say, "Thank you so much. I got my first customer because of that." He's making changes. He's growing. He took a couple minutes on a radio show, of talking to him, he changed his entire business. He has momentum now. He has new customers now. He has, he has, he has new life. And that's what fuels me so much every day, and I hope you have similar stories with your business where you're really making an impact on people's lives, even if you only touch them for a few minutes, and remind yourself of that and celebrate those to keep you going. And so I wanted to share both clips, the first call and then the second thank you call, and Let's roll them.

I've got Joey on the line. Joey, where are you from and how can I help?

I'm from Long Island, New York. How you doing? Well, you just answered a lot of my questions right there, but basically what I am is I'm a professional DJ, a comedian, and a singer. So what I was trying to do was try to be different and I wanted to package all my talents into a one-man show type of thing. I started a website about a year ago and I'm getting, you know, I'm surprised I'm only getting maybe 3 or 4 gigs in that direction. They're great. The parties are great. Everything I'm shooting for is working out great. It's just a matter of, like you said, targeting, finding out where I get those type of clients, Facebooking it, Twittering it, all that type of stuff. I'm even thinking about maybe getting a local commercial here on Long Island to promote myself.

Are you doing weddings or corporate events? Who's your audience?

Well, no, weddings and stuff like that I keep separate, but when I'm doing corporate events or if I'm doing 50th birthday parties and stuff like that, more entertainment the better. I'm trying to take all my talents together and put them into one party. It's a great idea and it works great when it happens and I really have to sell the idea, but it's not catching on. I've been doing it for about a year now and like I said, I got like 4 or 5 parties in the last year. I get regular parties. I get regular weddings and sweet 16s and stuff like that.

But, um, right, I don't know how to market this, you know.

I mean, you know, it's like, uh, people don't trust it because it's new, it's different, you know. I'm like, trust me, it's good.

So, uh, yeah, I think if you're looking at social media, your best bet is going to be YouTube. Like, I want to see this because as you're explaining it, you're saying you're a DJ, comedian, singer. Like, I want to, I want to see your show.

I have a website and I have videos on the website, but I can't get traffic into the website. I have business cards, word of mouth, it's just, I don't know if people want to spend the extra money or lack of interest. I can't figure out why something like that wouldn't catch on. I know I would want it at my party.

Yeah, so the two things I would look at is one, so it's great to have video. I put a few more videos up there beyond just one show. And see if you can have somebody, I don't know how professional that first video is, but especially if you're doing corporate, they want to see professional, so it might be worth having help to record one live show that's done professionally, because it's a good reflection on your brand. So I would also see if I can get some testimonials on video, so those 4 or 5 parties that you did, can you go back to some of the people in the audience and say, "Man, that Joey is crazy, he made our event like the talk of the town, it was awesome, you got to get him on board," just so that You said, like, it's new, people are scared, they're fearful, they don't want to make their company look bad. So having somebody come on and say how great you were can add a lot of value and reduce the risk for new people coming on board.

Right, that's it. It's the risk. It's the trust factor. They don't trust it. It's like, I tell them about it, I tell them it works, it's great, it's a lot of fun.

And, ah, we'll just stick with the music.

I'm like, all right, you know, what am I going to do? I'm not going to force somebody to change their thoughts. Right.

And it's great that it's an upsell, like you already have a business and this is an upsell for them. But I would get those— do you have testimonial videos?

No, I don't. But I could probably go back, like you said, because the people that I did the parties for were very happy. It would be no problem to contact them and get some kind of testimonial.

Yeah, I mean, that's a huge risk reduction because of course you're going to say how great everything is, right? No entrepreneur is going to say, "Oh, this is— I'm just trying to upsell you and take your money." but having customers glow about how great you were adds a lot of value and really reduces my risk. If I'm on the fence and I see a great customer testimony or a couple of them from like a company that I might recognize, like, oh wow, he did it for those guys and they're really happy, okay, let's try it out. The other thought I had was I would start working with event organizers, event planners, instead of trying to go direct to the corporate, because a lot of the bigger corporate, they don't do their own stuff, they hire event planners to manage it for them. And a good event planner will have multiple clients. So instead of trying to sell one client at a time, if you get one event planner to love what you are doing, he or she can sell you into tons of gigs, dozens of gigs, hundreds of gigs, because that's their job. So they can say, okay, well here's a— Joey can give you the music, but if you want something extra special, here's the video and here's the testimonials to back it up. Maybe you should consider this complete package.

Right, right, right. That's what my goal was. My goal was to be different, to do something different. Yeah, cool.

I would go out and try to make a list of all those people who are event planners in the area. You'll get way better returns out of that than taking out a commercial on a radio station. Okay. And also brand it something. Call it something that I will remember.

Right.

Like, I don't know what you're gonna call it, but something that's memorable, that sticks in my head as something extra special. Right. All right, Joey, good luck.

Okay, thank you, man, thank you.

I wanna get to the calls. I have Joey on the line. Joey, where are you from and how can I help?

Hey, how you doing? I'm from Long Island, New York. No, I spoke with you a while back about trying to get more business, you know, with the DJ business.

Yeah, yeah, DJ, comedian, singer.

Yes, yes, yes. So I wanted to follow up with you, and what I really did was I updated the website and I pushed it on social media. Yeah. And I got the word out there, and I really got motivated after our conversation, and I did book a couple of jobs. I booked about 2 jobs, and from those jobs, just by doing those jobs, I gave out cards and I had people interested for future So, um, just had to take a step forward and just really, you know, I think I was lazy with, you know, with the website. I think that's a huge, you know, the internet is huge and I wasn't using it.

Awesome. Do you have the video up too?

No, uh, I have a bunch of video footage. I actually just yesterday, uh, I made a YouTube page where I'm gonna put the videos of all that stuff. Um, it's just gonna be for business only. It's not gonna be any, you know, anything but business on that page. and I want to post that on social media as well.

Okay, so let me kind of rejig my memory and also remind our listeners. You were doing DJ gigs, but you also had the comedy and singing show that you wanted to introduce, but you couldn't get the corporations to say, "Yeah, we want that." They were just hiring you for the DJ business. Is that right? Right, right, right. Okay, you're testing my memory, Joey.

You're testing my memory. Yeah, they were being safe. They were being safe because they never saw it before. They know what I was talking about. They were playing it safe, just going with the DJ. And I was trying to push, you know, all my talents into one, into one 4-hour party to get to be different and to get more work.

Yeah.

And you know what? Corporations, they're safe, right? Like nobody wants to hire the wrong guy and that makes that person look foolish and they get fired over it, right? They are safe birds. Exactly, yes. And the way to combat that, you reduce the risk by showing them what they're going to get, right? Like, you could talk about it as much as you can till you get blue in the face, but it's often going to fall on deaf ears. And it's great that you've had some success so far with the web. The next step really is like, show me, show me what I'm going to get, right? Make that video. Maybe at your next gig you can do it. Or just do your own thing and get your friends to film it, put it all together so you can say, here's what it looks like.

I have been videotaping. I have been, I've been using my iPhone, which is HD. It's pretty clear. I mean, believe it or not, it's better than nothing. And you know, I've been putting them all into a folder on my desktop. And now I just want to cut them down, edit them down just to the good parts, you know, just to the, you know, to get rid of all the garbage that's on it and edit it down to like a 2 or 3 minute video. And Then I'm going to push that on the website as well as the social media. But yeah, just taking advantage of the internet. That's one thing I was lacking in. I was doing a lot of word of mouth. People calling me, explaining it over the phone.

It's so much easier to tell people, "Oh, go to my website." And congrats to you on having the courage to take your iPhone and do it because a lot of entrepreneurs, they feel like, "Oh, I don't have a camera. I don't know anybody." has a camera and they just procrastinate, procrastinate, procrastinate. You can get started with an iPhone. You can make good enough video off an iPhone to show what you're all about.

I'll tell you the truth, the quality is—

the quality is really good.

I mean, it really is. The quality of an iPhone these days is not bad at all. And it's like my, uh, a friend of mine was telling me, it's better than nothing, man. You know, it's better than not having anything. You know, you don't have to go all out and get the best You know, you can go in the middle sometimes.

Yeah, I mean, and then maybe that leads to more gigs and that leads to being able to charge more, that leads to being able to invest in better gear and equipment. You start with what you have when you have it and you continue to build.

My thank you to you is motivating me with the internet and with social media because that definitely opened up a lot of doors for me and now I'm more confident now that this is going to work.

Awesome, man. I love it.

Well, I appreciate the last phone call we had because before that I feel like I was just, uh, I was thinking everything but I wasn't doing it, you know. You could think it out and think it out for, you know, months and, but the thing is to get your foot down and just do it, you know. Follow through with it, you know. So, and I did. I did, uh, I did after the last phone call. I actually started taping every gig I was at after that. I have a nice folder full of video and I'm gonna get to work on that as well.

I love it.

Joey, drop your website one more time for everybody listening.

Ah, okay, so the website now is superdjentertainment.com.

Nice.

Superdjentertainment.com.

Love it.

Joey, thank you so much for calling back in. I love hearing your program.

Thank you so much.

I appreciate everything.

Alright, take care.

So thank you guys so much for watching. Continue to believe. Continue to celebrate your little whys. And if you guys like this video, you want to see more just like it, you can subscribe to the channel. Thank you so much for watching. I'll see you soon. Psst, make sure to check out my newsletter. You're gonna love it. Hi, I'm Jason J. Ros Fonseca of RosOnline.com, and I want to say Evan Carmichael's newsletter is consistent, fun, inspiring, and it's the only newsletter I prioritize and look forward to. Period.