Evan CarmichaelSpeaker / Author / Introvert

Tribute to The Honest Company (Jessica Alba & Christopher Gavigan)

22 Jan 2015 · 5 min

Watch on YouTube

5:25

In this short video, host Evan Carmichael reflects on a prior interview with Christopher Gavigan, co‑founder of The Honest Company. He highlights how the company built a billion‑dollar business around a single guiding principle – the word “honest.” Carmichael shares Gavigan’s advice on identifying a core one‑word brand promise, using it to shape product development, marketing, and company culture, and applying the same strategy to grow other businesses. The video ends with a call‑to‑action to visit honest.com, subscribe to the channel, and a brief endorsement from Thor Afsland promoting Carmichael’s newsletter.

Chapters

So a while ago I did a video interview with Christopher Gavigan, who is the co-founder of The Honest Company, which has built a business around their one word of honest to the point now where they're worth almost $1 billion. So I wanted to share some of their advice, their tricks, their wisdom on how they took their one word of honest and built a business around it, and how you can do the same with your company. Thank you so much for watching. I hope you got some inspiration for how to find your one word and some ideas on how to apply it to make your business grow. To learn more about The Honest Company, you can check them out at honest.com. And if you like this video and you want to see more, you can subscribe subscribe to the channel. Thank you so much. I'll see you soon.
Hi, I'm Thor Afsland from time-management-chef.com. Evan Carmichael's newsletter, epic. Subscribe.