Evan CarmichaelSpeaker / Author / Introvert

Unlock the Biggest Secret to Skyrocketing Your Social Content Shares

25 Nov 2016 · 1 min

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1:29

In this concise monologue, the speaker reflects on the recurring question of how to increase social content shares. He reviews typical growth tactics—stronger calls to action, Twitter promotion, influencer outreach, SEO optimization, and analytics—but frames them as minor, incremental gains. The central argument is that the true driver of shares is simply creating higher‑quality, share‑worthy content that people genuinely want to distribute. While acknowledging that producing such content requires significant effort and there is no single magic trick, he urges creators to focus on making better material rather than chasing quick‑fix marketing hacks. The takeaway is that better content, though hard work, yields the biggest boost in shares, views, and likes.

Chapters

Every few months or so, I look at my social content and ask myself, "What can I do to get people to share it more?" I'll think about marketing by having a stronger call to action, or promoting on Twitter more, or reaching out to influencers. I'll think about SEO and improving my titles, descriptions, playlists, and tags. I'll think about analytics and looking at what my best performing videos are and how I can replicate that success. On and on. All of that helps. It's a small game. The real thing that I keep coming back to is that the content I'm making just needs to get better. It's not some trick or tactic that I'm missing. It just needs to get better. Wanna know the biggest secret to getting someone to share your content? Give them something they actually want to share. Give them something so good that they insta-like it and insta-share it. And that sucks. Because that's a lot of hard work. Because it would be great to think that there is one magic little thing that I just need to do, and if I do that, everything will get so much better. But there isn't. So if you're frustrated that your content isn't getting enough shares, views, or likes, you can look at your marketing, SEO, analytics, or whatever other magic solution you think is out there, but it's all a small gain. The big win is in just making better content. Go do that and you'll win.