This content was created by Evan Carmichael. This content was uploaded by Evan Carmichael. This is a YouTube video titled "Unlock the POWER of Word-of-Mouth Marketing | Make It Worth Sharing" (created 2015-12-23, last edited 2026-04-10) featuring Evan Carmichael speaking directly to entrepreneurs. The content is a short instructional/motivational monologue about creating products or services that are inherently shareable to generate word-of-mouth marketing; Evan gives an anecdote about a top-10 video that reached Floyd Mayweather, emphasizes product quality over gimmicky promotion, and invites viewers to comment with stories.
Chapters
Create something worth sharing. A lot of entrepreneurs come to me and they're asking me for marketing strategies and promotion strategies and how do I get people to talk about me. And you know, there are definitely strategies you can use, but at the core of everything has to be a product or service that people want to talk about, that is worth sharing. Because the best marketing strategy in the world won't save you if you don't have something that people actually like and is beneficial and people want to talk about. So as an example, recently Floyd Mayweather posted on his blog a video that we made. We did a top 10 video series on Floyd Mayweather. It was a request, I forget who it was from, and it got to him, right? I didn't write to Floyd Mayweather. I didn't say, hey Floyd, buddy, homie, do you mind posting this on your blog? But it was so good that he found it, or some of his people found it, or somebody saw it and said, hey Floyd, you gotta check this out, and it got posted to his blog, right? Because it was so good. You don't need to have the crazy marketing strategies when you have a product or service that people want to talk about. So is your product or service that good? Is it something that when people experience it, they want to take to social media and share it? When they buy it, they want to tell their friends about it because they've gotten such an amazing result from it, right? Is your product or service worth sharing? So the question I have for you guys today is, I'm curious to find out, when was the last time somebody Share your product or service and what was the context? Tell me the story. Leave in the comments below. I'm gonna join the discussion. Thank you for watching. Continue to believe, and I'll see you soon.
