In this update video, Evan Carmichael reports progress on his Twitter $10,000 challenge, which aims to generate $10,000 in new business solely from Twitter marketing. He announces that he has earned $4,000 to date from two clients: a $2,500 engagement (ongoing) and a new $1,500 engagement with a client named Leslie, who discovered him through Twitter. Carmichael explains his pricing model—$2,500 for projects that include promotion (blog post, event participation, newsletter, social amplification) and $1,500 for smaller, low‑promotion work. He outlines three core tactics that drive his Twitter‑generated business: (1) a daily “Small Business Champion” tweet that highlights a brand or influencer, providing ego‑boosts and subtle exposure; (2) maintaining a curated list of 90 SMB contacts and responding to a handful each day to stay visible and build relationships; (3) consistently posting high‑value content (quotes, images, videos, links) aimed at entrepreneurs, positioning himself as an expert and attracting both entrepreneurs and brands. He also emphasizes the importance of a strategic bio that states he helps entrepreneurs and connects brands with the entrepreneur community. Carmichael notes the potential to expand work with existing clients and invites viewers to engage with the video.
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Hi, I'm Evan Carmichael. Welcome to another update of my Twitter $10,000 challenge. The idea here is to make $10,000 in new business only coming from Twitter as my marketing mechanism. So, uh, quick recap to date: I have made $2,500 with a client with a project that is currently happening right now, and that may lead to more business in the future. Still have to be determined. But that's ongoing, so that's great. And I just landed a new client that found me again through Twitter. This one is $1,500, and that's going to add to our total. So new client came in. This is just a text from the email that came in. So my client is Leslie. Again, they— my clients don't seem to like being named in the videos because I don't think they like people knowing how much they're paying me for whatever reason. So this is an email that came in. I asked how she found me and she said, we've always been on the lookout on Twitter and in the media to see who's active in the SMB space. I believe we saw you on Twitter and had a look at your website. Best, Leslie. So the difference in my pricing model, typically I'll create a blog post or I'll join some kind of event that they're having. And I usually charge, $2,500 per engagement. Sometimes if it's not going to take me a lot of time and there's no promotion, so I don't have to put it to my newsletter list or do much on Twitter or Facebook, then I charge $1,500. Usually clients like the extra promotion and the boost that, that I give them, so they spend the $2,500. But this new client, it's the first time working with them, we've booked the date and they're paying me $1,500, so I'm not going to do the promotional boost for them. So today we've got our $2,500 from before, we've got our $1,500 that's new, and so total we've made $4,000 only coming from Twitter. And we'll see how it goes. Again, a quick overview of what I'm doing and what my strategy is to get people in from Twitter. This is a project that we started with, with Sean Moffat. Sean Moffat is an expert here in Toronto and he's a very active Twitter user. Twitter user. So the couple things that I do, there's 3 main things that I do that I'm going to share with you, and maybe you can apply it to your business as well. Let me find them. Daily Tweets Champion, and I'll go to my own Twitter account to show you the kind of stuff I'm doing. There we go. So the first thing is I made a list of different brands, I guess, who are potential customers or who are potential influencers who I want to recognize and thank them for their contribution, and also let them know about me because they may not have known who I am, or at least keep me on top of their radar screen. So I created this page, and every day what I do is I'll pull out a list, one contact, and I'll tweet this out and I'll recognize them as the Small Business Champion of the Day. And that's a nice ego boost, and I almost always get a response back to say thank you. I'm not a hard sales pitch guy, so I'm not responding saying, "You're welcome. I think we should work together." I'm basically leaving them to look at my profile and see if they see an opportunity to potentially work together. So that's one thing I do almost every day. The other thing I do— oh, this is not loading up right now. Something wrong with the Twitter API, but that's okay. I'll pull in some contacts. So these are people who are in the SMB space who are potential customers or potential connectors. And we're not seeing it right now, but typically what this shows is their most recent tweets. And so it allows me an opportunity to respond to them. And I used to have it that I had everybody, I had 90 contacts that I made a list of and I responded to a portion of that, so 18 people every day. It got to be a little too taxing on my time, and so now I'll only do a couple of them every day. So whatever shows up, it's random now, I'll just respond to a few of them. The biggest driver though, I think, of the business has been through my own Twitter account and posting content that is of interest to the SMB community. So the people I'm targeting are brands who want to sell to entrepreneurs, and so I'm providing a lot of information on my Twitter account that helps entrepreneurs. I'll post things, this is my live feed here. I'll post things, some quotes that might be interesting, some fun pictures that I find interesting or inspiring. Again, some quotes that link to my Facebook page, maybe it links to my website. Basically try to provide a lot of value-add content, videos, etc., that entrepreneurs are interested in. And if you look at what Leslie wrote to me, she said, "We're always on the lookout on Twitter and in the media to see who's active in the SMB space." And so companies are looking to hire people like you. They want to see that you're an expert and that you are very active in your space so that when they are looking for that person to hire, they're going to go for you. And so I think the biggest driver so far has been me posting content that is high-value ad to my readers, and people are finding me through that content. I also have a bio, which you can obviously do with your own Twitter account. I say that I help entrepreneurs, but I also write that I help brands connect with the entrepreneur community. And so if you're a brand coming to my page, most of the people who visit my Twitter account are entrepreneurs looking for inspiration, quality content, and some of them will be the brands. And so I mentioned that as well, that there's an opportunity for brands to help connect connect. So that's what I'm doing. Again, so far the total is $4,000 to date. Everything is coming only through Twitter from 2 clients. I see an opportunity potential with both clients to expand and do more work, and I'll include those figures as they come in. Very typically, I'll work with a client on one project and then expand to do a lot more with them, but you never know what will happen or how many new clients will also come in through Twitter. As it happens, I will keep you guys posted. If you guys like this video and you want to see more in the series, please give it a thumbs up below. I'd also love to hear what you have to think in the comment section. I always read them. I love seeing them come in. So thank you, and I'll see you on the next episode. ¿Qué?
