In this Ask Evan episode, host Evan Carmichael reviews a reader‑submitted website for a teen‑run clothing brand, Northwest Fresh Clothing, founded by 16‑year‑old Mitch Larson. Evan walks through the site’s homepage, personal introduction, product listings, and social media links, offering concrete advice. He emphasizes the importance of a strong personal visual (a clear, friendly photo) and brand story over low‑price positioning, suggesting the founder shift focus from price to design and brand identity. He recommends removing distracting GoDaddy ads and visitor counters, improving the homepage image, actively responding to guestbook comments, and using a professional design service like 99designs to refresh the site’s look. Throughout, Evan stresses clearer storytelling about what the brand stands for, who the target audience is, and how the designs resonate, while encouraging community engagement and better social media integration. The video concludes with a call for viewers to like, comment, and stay tuned for future episodes.
Chapters
Hi, I'm Evan Carmichael. Welcome to another edition of Ask Evan. In today's episode, I'm going to answer a question from one of my readers in the forum, Savannah, who posted about a new website that I guess she's working for called Northwest Fresh Clothing and wanted some advice, tips, or feedback. Here's the website, and I don't see where Savannah is, but it's talking about Mitch Larson. So, "Hey, my name is Mitch Larson, I'm 16 years old, always wanted to have my own clothing line, this is how I came up with the company." So first off, it's a simple design, but that's fine, you're just getting started out. I like that you have a personal introduction from yourself. Often with these types of small companies, it's great to have that personal connection that you can try to build so people get to know your store and they want to know a little bit more about you, and then they get attached to it and they want to buy your product. I definitely put my face here, so I'm assuming this is you. Whenever you mention your name and you're making a warm introduction, I put my face so people can see you, and hopefully you got a nice smile and people can look into your eyes and want to learn a little bit more about you. So I definitely put my face there, turn that picture around. You want to say, keeping my prices low is my number one priority. For these designer types of clothes, Pricing is not the issue. You know, people want to buy your product because they love the design, they like the brand, they like who you're associated with. So pricing, I wouldn't worry about. I try to more focus on what your design is about. So, you know, you're talking about your signature designs and your goals to get your word out, but what does your brand stand for and who's wearing it and what types of products are you making? That's what I would focus on here in this intro instead of talking about how you want to keep your prices low. And then, what, I guess scrolling down, it's a pretty simple page. You're trying to get people onto your Facebook page, that's fine. I'd probably remove this ad for GoDaddy here at the bottom. Might as well even remove the counter if that's not really going up, if it's not that big a number. You don't want to have those types of things on there. If we look over here, we can look at what you're selling. So you're selling different t-shirts. You know, if this is you, then I would put one of these pictures up here. You know, you got a good smile, people can kind of get to know you a little bit better. So that should be your— one of these should be your homepage picture instead of what you have up there. People can buy, it's fine. What else can we load up here? Guestbook. Not bad, you got some comments, people writing. You might want to respond here just so that it shows that there's community, but it's ongoing. You know, you have some in January, December. The danger with these types of things is it gets stale, so if nobody's written for a long time, then it looks like, you know, your brand doesn't exist. But you have some comments up here, which is great, and that might get indexed as well. And then I guess this just links to your Facebook page, or this is your Twitter account. So not bad. I would definitely focus on maybe improve the design a little bit more, you can go to a site like 99designs and have people bid on creating a nice new fresh design for you. I try to talk a little bit more about what your design stands for, where you came up with these things and what it means. I may not be your target market, so I don't necessarily understand what "Hood Mentality" as a t-shirt would mean, or the letters that might make sense to some people, but Again, the more you can describe it, the more that might help you with your sales. So hopefully that helps. If you guys like the video, please give it a thumbs up below, and if you have some thoughts or suggestions for how this website could be better, feel free to leave it in the comments underneath, and stay tuned for next episode.
