Walt Disney's Secret to Success: The Power of Having a 'Why' in Your Startup

Walt Disney created Disneyland after taking his daughters to a park and realizing parents and kids had nowhere to have fun together. Evan Carmichael argues that startups need a clear 'why' beyond money to sustain effort and keep teams aligned.
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Have a why. I'm here in Orlando. I'm here for one more day, and one of the things I discovered on my trip here is I learned about Walt Disney. He's the king of Orlando here, and I looked at why did Walt Disney start his company? What was the reason for creating Walt Disney World, this huge kingdom of happiness here in Orlando? And when he was talking about it, he said, when he was younger, he had two daughters, and Saturday was Daddy Day. Saturday was the day that he got to take his daughters out and went to a park or went to a playground or whatever it was. And he found that most of the stuff available wasn't that great and was only for kids. And his why, the reason for creating Walt Disney World, was he wanted a place where parents and kids could enjoy and have fun together. That was the guiding vision for Walt Disney World, and it's something that everybody understands, everybody can relate to. And even though Walt Disney has passed away, and even though a lot of the stuff that, you know, he was working on may have changed over the years, the new projects may have changed over the years, if you keep that simple vision in mind, that simple why in mind, it's easy to keep going. It's easy for people to understand. It's even easy for people to spread your message. So have a why. What's your simple why? Why do you do what you do? It better be for something more than money, because if it's just money, it's not going to work out. You have to have a simple why for why you're doing your business and let that guide everything that you're doing with your company. Believe. For those of you watching, like the video, give it a thumbs up below, leave a comment, let me know what you think, make fun of my voice if you want to today, and subscribe by clicking on my face in the top corner. Thank you so much, I'll see you soon.
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