https://www.listennotes.com/e/319ad3afd479443c8cd2cd8c8f3b66b6

Welcome to another episode of the Local Voice, hosted by Jeff Harrison, a practitioner in the world of digital marketing. Get ready to take some notes. Let's begin. Have you ever had a situation where you just feel like you can't stay ahead of the curve in what you're doing? It seems like the new information is coming at you so often and so fast and so heavy. You're just like, you know, holding your head, trying not to let your brains fall out or. Well, today on the Local Voice, I want to share with you the ins and outs of overwhelm and the constant need to be on the cutting edge of, hey, knowing what's going on in your industry and instead of pumping the brakes. There are some upsides to this. Hey, my name is Jeff Harrison. This is Local Voice. And thanks for joining me. This is kind of what was going on with me. You know, in my space, I'm in the digital marketing space and the whole AI and technology, I mean, I don't have to bring it on you. It's exploding. Right? And every day, what I learned yesterday or applied yesterday, because that was working yesterday now has been changed in the last 24 hours because the world, when it comes to the Internet, is open source. Meaning, hey, anybody with a computer has the ability to upgrade yesterday's idea. Well, you know, there's an opportunity. In fact. In fact, I'll share this. At one point, I had a business partner and wonderful guy, he's still a dear friend, and he chose to take a different path. And we parted ways, we parted as friends and he worked with something that didn't change as often or I'm sure still probably changes, but not as often. And for me, I looked at my business, said, hey, what's something? I used a Jeff Bezos method. Hey, ask the question is not what is going to be different in 10 years? What is not going to be different in 10 years? And build my business on that. And I came up with the idea of, hey, the one thing that's not going to change in 10 years is the human behavior of wanting to research before they make a decision. Before a person makes a final decision, they need to have a certain number of questions answered. So it's human behavior. So that's the platform I built, the foundation that I built my business on. And it works very, very well because I know that if somebody's going to go out and buy, let's use an example. I don't deal in this particular niche, but if somebody's going to go out and buy a car, they're going to ask a few questions that they need answered to get them over the hump that says, yes, let's get in the car and drive down there. Or let's click on Carvana. This is not sponsored by Carvana, by the way, and buy that car. Well, even though I did that, I made that decision. There's still so many ways that are changing with artificial intelligence and, you know, you name it, how video is created and artificial intelligence creating videos, and I could go on for hours. So I. Yeah, it can be overwhelming. It can be, you know, one of those things where, hey, you make it. You almost make a daily plan that is supposed to be your business plan. It changes every day. Now, I may sound like I'm whining, and I'm not. I'm truly not, because something happened in the last 24 hours that all of a sudden I'm like, hey, wait a minute. It's okay to keep consuming new information because it may turn out that I can use it in a way that I hadn't thought of. Now, let me give you an example. If I go into the kitchen right now at my home and I open up the refrigerator or I open up the pantry door, if the answer is not obvious, in other words, there's not a jar of peanut butter and there's not a jar of honey in there, I can't make a peanut butter sandwich, right? And if I look in the refrigerator and there's not eggs and sausage links in the freezer and bread and butter, I may not make my breakfast because it's not obvious to me. On the flip side, I would tell my wife, she says, are you gonna have breakfast? I say, there's nothing to eat. And she's like, oh, you gotta be kidding me. And next thing you know, she'll whip something up. I'm like, were you in the same refrigerator that I was? Because I didn't see any of that in there. What made that possible was her level of understanding that these ingredients that are not packaged in a jar or a bag of bread, she can formulate those and put them in all kinds of different combinations. And all of a sudden, she makes something that's unbelievable. Well, that's, you know, at first, that would frustrate me. I'm like, this blows my mind that she could do that, right? Well, now I find myself in that same situation, and you probably the same situation in your industry, but I find myself in that situation when it comes to someone saying, you know, this is what I do. I'm not sure how to do it, blah, blah, blah. And I'll say, well, have you thought of this? And they're like, oh my gosh, I hadn't. That's brilliant. Okay, maybe I'm. That's a good idea. They'll say. And I'll think, well, that's nothing. That's no big deal. So now I know what my wife feels like when she says, I put this together and all those ingredients were in the cabinet, but you just didn't know how to combine them to make them work. You saw them as each individual item. You saw them as salt and pepper and, you know, whatever. And when she put it together, it was like, holy cow, this is really good. Well, I'm starting to notice that now. Does it mean that my brain doesn't get overwhelmed and your brain doesn't get overwhelmed by all this new information coming at us and every day that could alter your plan from yesterday that got altered because of the day before the information and so on and so forth? No, not really. It just sometimes, and I'll use this analogy, sometimes when somebody says, I feel overwhelmed, I just can't take any information out. I said, you know, your five gallon bucket is five gallons and it drop, in other words, it's spilling over. And what's cool is when we have the opportunity, now really get this. When we have the opportunity to see how all these pieces of the puzzle can help other people because of what we know. What that does to me, and I think to you, is it then takes some of that 5 gallons of water out and gives us more room. Does that make sense? Because now we are, we've gone from the mode of ingesting information to what? To teaching information. Let that sink in. You've gone from ingesting information like, you know, imagine you're at one of those county fair things and it's all the, you know, all the pies you can eat and you know, you're just shoving that in your mouth. And what happens at the end, man, you're sick. You can't even move. You're laying on the ground, everything hurts. Well, that's sometimes what happens to our brain is we just keep putting it in. But the moment we start putting it back out into the universe and we're helping a friend, we're helping another business owner, we're sharing that information and we see the results. It takes some of that pressure off our body, in this case our brains, and, and allows us to say, oh, it was worth taking in. It wasn't wasteful calories, right? It was something we could use. So my message today is, be aware of what you're taking in. Is it something that will make your boat go faster? You may not see it right away, but all of a sudden it'll be like the matrix. Eventually it'll all come together. You're going, aha, that's it. You know, like I said, I had that matrix moment. And that for me, it finally came together about six weeks ago. And this past week, after working with my developer for a period of time, or a couple of the developers for a period of time, I was able to take all that information that I'd been consuming about digital marketing and the technology and AI and create something. And it's like when my wife puts together something that I'm going, I didn't even know that existed in the refrigerator. And yet it's delicious. It looks good, it's healthy for me. Well, this is what happens. So I encourage you to keep learning, keep consuming, but I want to stop there for a second. Keep getting information in your head. The learning part actually comes when you apply it. See, you can read. And this. I used to be the member of the 50 or 60 years of reading Books a Year club. But what I realized, it wasn't so much a matter of consuming all the books. It was saying, hey, what lessons can I take from that? And can I apply those? And the more I apply them, the again, the more room I have in my head, the more room you'll have in your head. So I want you to go forth, I want you to learn. Learning means applying. I want you to ingest that information and then I want you to be aware of where you can help others. My name is Jeff Harrison of Swingpoint Media. We are a digital marketing agency. We operate in Southern California in the Coachella Valley. We help local businesses, specifically, you know, service based businesses, get more customers using content. If you have questions, please reach out to me. My name is Jeff Harrison@jeffwingpointmedia.com have a great day.