https://www.listennotes.com/e/35382b4c5dfd4f9a9f95787966719c6d

Do you ever get stuck when it comes to getting more customers for your business? With all the choices available, not only offline, but now with digital marketing and AI, where does one begin? If you are a local business owner and you want to grow your business, then you've come to the right place. The Local Voice is a show dedicated to sifting through the noise and sharing practical steps to help you achieve your goals. Welcome to another episode of the Local Voice, hosted by Jeff Harrison, a practitioner in the world of digital marketing. Get ready to take some notes. Let's begin.

Hey. Welcome to the Local Voice. My name is Jeff Harrison. Yeah, it's been just a minute since I've been on last. It has been quite a ride. These last probably four to six weeks. Lots of things going on. But today the reason I'm jumping in is I wanted to talk about how marketers, yes, even me, we can screw things up. I'll give you one example and this is kind of what is driving today's conversation. I don't think it's going to be very long, but I want you to think about this. There was an article I read, actually it was a report that came in. It was talking about feedback from consumers. And it was like 62% of the people that answered the survey said they wish they got fewer messages. And this is talking about email, fewer messages from businesses selling their stuff. So like on the very next thing that they asked the question of what will marketers do? They will send more emails. Mike, didn't anybody read this? Didn't they, didn't they like put the two points together and figure out, hey, we as consumers. And I'm going to take off my marketing hat for a second. We as consumers, you know, I don't always want to be in a situation where someone's trying to sell me something. In other words, not shoving it down my throat, Right? Like, you know, you've been on those, those websites. You know, you, you go to Google and you see an article you think you want to or a headline you think you want to go a little deeper on. So you click on it and next thing you know, there are so many pop ups trying to sell you something that you get frustrated because you cannot even read the article and you just click away. Well, that's the kind of stuff that I think as marketers we need to step back in there and say, wait a second, this could be, this could be too much. Because this is not, this may not be leading to a higher conversion, but actually higher, I guess, resistance. And you know, it's like that old saying is if someone, if something happens to you and it's bad news, we'll tell 17 other people. Now this is in the day prior to social media, so I'm sure that number is like ten or a hundred x because we're putting on Facebook and you know, know everybody's seeing it and Twitter and TikTok and the whole thing. But it's one of those things where 17 people are going to hear that I had a bad experience about xyz. They send this stuff out to me and all they do is hammer me with buy me, buy me, buy me. Well, unfortunately on the other side of that, when we receive something and it's not by me, but it's helpful, we don't tend to tell other people as often. So I want you to think about this. You as a consumer, how would you like to receive information only when you're looking for it? Or do you want it to come out as a subtle, hey, did you know this? And if you did want to know more, click here to find out more. Or would you rather have do you like the pop ups? Do you like that information coming in, whether it's in your newsfeed or it's on an article that you're reading, Maybe it's a sponsored post and it has a lot of those things pop up. It's, it's way beyond what I would say. Tastefully done. Which one are you? And if you're a marketer, I'd love to hear back from you because I know there's stats that said, hey, having pop ups on your website does improve the conversion and click through rate. So I'm not saying don't do that. I'm just saying is there a tipping point? Just like that example that said, hey, 62% of the people said I wish you would try would not send me so much information about your product. Like, I mean we all have this. So this is nothing new, but I may have clicked into something and I, maybe I downloaded a free, free article or a free report and now I'm getting something every day or maybe multiple times a day from this company and I'm just getting hammered. Well, you know what it's led me to do is to say, screw this. I don't, I don't need this. I will delete them and then I will unsubscribe to them and if they come again, then I move them into junk. And I'd want you to do the same thing with me if I were over stimulating Your inbox. I'd want you to do the same thing. You know, we are in a society, and I remember a time where it was. And I want to finish on this. Was there a time where we got. We got X number of stimulations in a day? And I think it was like 4,000. Now it's like 50,000 pieces of information we get in a daily basis of people trying to sell us something. And I think, in my opinion, I think this is why more and more people are saying, hey, I'm going to kind of get out of mainstream, and I'm going to try to find a tribe where I can associate with people like me and things that come into this environment, this ecosystem, whether it's a newsletter or it's a Facebook group or whatever it is, it's a cohort that there is some filter that I'm not getting so hammered. So a couple things I want you to check on. Hey, what kind of information do you find that's intolerable? You say, okay, enough is enough. And are you also doing. Some of the things that I've talked about that I'm doing is I'm looking for groups that are like me that I want to get into. You know, like, you might. You might say, hey, I like this Jeff Harrison guy with the local voice because he kind of. Kind of speaks real. And every once in a while I like. I like, listen to him. Not everything, but every once in a while I like listening to him. And so I subscribe to his podcast. Hey, I appreciate that. I really do. Or is there another way you want to go? I'd love to hear some feedback from you. So please do me a favor. Put it in the comments. Send me an email@jeffwingpointmedia.com I welcome the comments because, you know, sometimes we live in our own little world and we think the rest of the world is like this. When I find out, it's very, very different. Short story. My niece, who's 19 years old and a student at ASU, came out during spring break, just the last few days with three of her girlfriends. And it made me realize, Jeff, you're kind of getting old because of some of the things they do. Like, they left this morning at like, I don't know, 9:30, and they're in Scottsdale, of course, in Tempe. But they decided to go to. Because they thought, oh, I'm so close. They decided to go to San Diego first. They're going to hang out there for a while and then drive all the way back to Scottsdale and one of them has to catch a plane tomorrow morning to go to Vegas to see her parents. And then they start school in a few days. I'm thinking that's. That's like 10 hours of driving, because it's three hours from our home to San Diego, three hours back to where we are, and then another four hours back to the Phoenix metro area. That's like 10 hours in the car. And I'm like, I wouldn't do that. Not today. But maybe I would if I was 19 years old. Who knows? Anyway, my name is Jeff Harrison. This is a local voice. And hey, thanks for listening. I really appreciate your feedback again, Jeff Swingpoint Media. I'd love to hear your feedback. Have a great day.