A hotel wholesale rep manages distribution across global markets, coordinating with tour operators, wholesalers, and travel advisors across multiple time zones. They load rates on B2B platforms, negotiate shelf placement in catalogs, pitch the property for group bookings, and build a distribution strategy that keeps the hotel visible to the travel trade.
Ever wonder what a wholesale rep actually does all day? Spoiler alert, it's not just networking in airport lounges. My day usually starts early before the emails pile up because I need to stay a few time zones ahead. I'm checking availability calendars, reviewing partner reports, and making sure our clients' rates are loaded correctly across across all B2B platforms. Then I might be jumping on calls with receptive tour operators in New York and Orlando, wholesalers in Europe and Latin America, or even global travel advisors. Each one is selling your hotel to their audience, and I make sure they have everything they need to do it right. In between, I ensure my hotels are visible, bookable, and protected across global markets. But it's not just about answering questions. I'm negotiating better shelf placement in a tour operator's catalog, proposing your hotel for group travel requests, and making sure you're included in seasonal campaigns and global roadshows. I'm basically your advocate in rooms that you're not in, talking to the right people, asking the right questions, and making sure your property doesn't get lost in the shuffle. It's about building a smart, sustainable distribution strategy that balances retail, Wholesale and direct. Most independent hotels don't have the time or the bandwidth to manage all those relationships, but that's exactly what I do. I keep your hotel top of mind with the travel trade before a buyer starts searching for availability. Representation isn't just about being seen, it's about being chosen again and again. So if you ever felt like your hotel is invisible in the global booking ecosystem, Just know that's what I'm here for. I'm not just a rep. I'm your voice in the Trump trade.
🎥 Spotlight Sessions – Ep. 11 “3 Quick Wins to Boost Your Travel Trade Presence”
