Spotlight Session 7 June 12.mp4

If you're working with wholesalers or travel trade partners, at some point you've probably been asked, do you offer static or dynamic rates? And if that question made you pause, well, you're not alone. So let's start with the basics. Static rates are fixed net rates. You provide one rate per room type and valid 6 to 12 months. These are typically used by tour operators and wholesalers that need price certainty for printing brochures, building packages, or loading rates manually into their systems. Dynamic rates fluctuate daily based on your best available rate, your BAR. They're usually distributed via channel manager or direct API feed, so they're updated in real time. Dynamic is ideal for partners who can handle live connectivity and price volatility. Think online wholesalers and tech-savvy receptive operators. So which one is better? Well, the answer is it depends on the partner and your goals. Static rates are great for international tour operators, group bookings, printed or seasonal packaging. Dynamic rates are better for B2B partners with system integration, OTAs and bed banks, or last-minute price-sensitive bookings. When we work with independent hotels, we look at Which markets are they targeting? What is their lead time needs? Do they use a channel manager? Or their flexibility and pricing controls? The key is understanding your distribution goals and matching the rate model to the buyer. If your market books far in advance, static. If you have great tech and rate parity control, dynamic. And if you want both, well, that's possible too. Often the smartest strategy is a hybrid approach. Using static rates for long-lead tour operator business and dynamic rates for more responsive, short lead time partners. That way you get the best of both worlds— control and reach. Static and dynamic both have a place in your rate structure. The key is knowing who you're working with and why they need it. Want help mapping out the right mix for your hotel? DM me or drop me a comment below.