Life Insurance Summit 2025 @BetterWealth

I'm in Nashville, Tennessee, at the life insurance Summit hosted by your very own beautiful, handsome young man, Caleb. And he's put together and his team has put together an amazing event so far. We're in day two right now. I have Chris on my left and Daniel Romberg on my far left here. We're all speakers today. We're all speaking on the same. Yeah. Back to back. Yes, Valuable content are going to be shared and we're literally impacting lives. We're changing the way future leaders operate in their business for the better, making tweaks, making adjustments that they can help you as well. Live a very intentional life where your values and beliefs are in alignment with who you are as a human being. And so with that, I'm going to pass it to Chris here and just kind of give us an overview of what's been going on with the event and some other things that I'd like you to share about life 180 and the. And the fairly new partnership that we are in together. Shout out to Sebastian Boyer as well and the approved guy that really kind of cemented that relationship, and here we are. Yeah.

No. So this. First of all, this event's amazing. Like, I think getting in rooms like, this is the key to success. Like, if you're an agent or somebody who's in the business, I think these are the places that you need to be. My wife comes with me every year and she calls it my family reunion. You know, like, this is. To me, this is my family reunion, you know, like, it's my favorite time of year when we get to come to events. We all get to collaborate, we get to create, get to, you know, be value creators together. We get to pour into each other, learn from each other, and it's a great time to just, like, expand, you know. One of the things that we've been really doing with Life180, it's interesting because, like, I built my whole brand and community around, like, being the product guy, right? Like, I was being Iul guy, being the whole life guy, like, really being super technical and detail focused on how the products work and the different problems that they solve and all these different things. And I'm not saying that that stuff's not important, because it is. Right? Like, at some point in time, products have to come into play. But one of the things that's been really on my heart over the past, I don't know, 18 months or so, I would say, and a big transition that's happened for me is that while products are Great products are not going to solve your problem, right? Like, I can get you the best whole life policy in the world, but if you don't become who you need to become to learn how to leverage that policy properly, it's just a great product that'll be sitting there. And, you know, there are certain better, you know, products and, you know, maybe more aligned products, you know, because I guess that's the biggest things. I don't. I don't believe in good or bad anymore. That's one thing that I've realized with my languaging. That had to change over past years. Like, I would be like, iul is bad. Whole life is good. No, it's not. It's like, it's not bad or good. It's. Is it aligned or is it misaligned with your goals and objectives? Right? Is it. Is it aligned or misaligned with who you want to become in the life that you want to create? And so getting really, really clear on that. And so I just truly believe that we need to become who we need to become to create the life that we want to live. And so life180, I did a lot of work this year on creating a new mission and a new vision and like, really making that public because I realized I was really crappy at communicating, like, who I am at my core and, like, what we stand for as an organization. So the Life180's new mission statement is to help people elevate their consciousness with money. And why we exist is to be able to help teach people to use money as a tool to create a life that's meaningful to them. Right. And I think that's, that's important because I don't believe in whitewashed, cookie cutter financial advice. I don't think there's, like, we all have a lot of the same principles in the way that we do things. Everybody in this room, we're gonna be much more aligned with the overall idea. We've got a bunch of whole life people in the room, right? We got a bunch of people who believe in a lot of the principles that we teach. And at the same time, I bet you with the 200 whatever people that are in this room at the event, if I were to go through and poll every single one of them, there's gonna be 200 different unique lives that they want to create. There's not gonna be one carbon copy, right? So with that said, we have to become who we need to become and learn how to use money as a tool to create that life. Right. And so this idea of, like, go to school, get a job, put your money in a 401k and just hope it works out. Give up control. Right. No, it's. We have to be thinking differently if you want different results. And so, like, if you're an agent, you know, and I. And I talk to a lot of people, and this is where I become really, really passionate. From the Life180 perspective is like, we've grown now at Life180 two and a half years ago. Well, I guess almost three years ago now. We had, I don't know, 12 agents, and now we're at 1256, you know, and this is happening.

You guys have to be one of the fastest growing organizations in the country.

Yeah, Yeah. I can't imagine.

Yeah.

That we're not, you know, especially in the whole Life space. You know what I mean? So, like, I'll say this, but the reason I think that that's happening is because we're focused on not product, even though product gets sold. And this is what I'm going to be talking about today, by the way, is like, is the idea that we'll sell more by selling less. Right? Because what happens is if you stop, if you build a process that's focused on creating value, imagine if you could have a process that you could walk people through that, whether they buy from you or not, that person's gonna be like, wow, Denzel, my life has changed because of you. And I know you have a process like that, Right? Like. And that's what it's all about. I don't believe we need to sell products. What we need to do is guide people to alignment. But the problem is most people don't even know what alignment is. Most people don't know what they want. So I created a new wealth, what I call the Life180 wealth formula. Have you heard it yet? No.

I want to see it.

So it's clarity plus alignment equals the life you desire. Right? And so. Right.

Clarity plus alignment equals. Is the life.

Right. Pretty simple, right?

Really simple.

Really simple. So the challenge is we all have a life that we desire, right? We just talked about it. 200 agents in this room, every single agent here, every single person here has a life that they want to create, has a life that they desire, has an impact that they want to make in the world, has a legacy that they want to leave, has all these different things. Right. And. And the challenge is most people haven't slowed down enough to really get. Have the clarity that they need about that. Yeah, right. And so. And when we don't have the clarity about the life that we desire, it's impossible to live into alignment. Yeah, right. So what my mind says, why clarity plus alignment equals the life you desire. You got to get clarity first and foremost about the life you desire. And then from there, now we can do an alignment audit. Where am I in alignment with that life I desire? And where am I not in alignment? Where am I misaligned? Where am I showing up that's not aligned? Am I watching too much Netflix? Not that there's anything wrong with that, but it's like everybody needs downtime or whatever. But are you watching too much? Are you not eating healthy? Are you not spending time with the people that you love? Like, do a real alignment audit of where you show up. Because here's what I think. And I used to be. Listen, I used to be the biggest grinder. I used to be. You know, I work hard. I put a lot of time in. I still do, but, like, I used to be the guy that would be like the hustle your face off kind of thing, right? And what I know now is that's not what it's about. You want to be successful, you don't need to work harder. You to don't need. You don't need to be smarter. I mean, there are certain things, yeah, you're gonna need to go out there and do it, but it really is about. You just need to create more alignment. You need to remove resistance, right? When you do this alignment audit, what you'll do is it's not. You're not doing this alignment audit to figure out what do I need to do more of. You're trying to do the alignment audit to figure out what am I doing that's not in alignment with the life that I want to create, with the business that I want to live. By the way, you can do this with your money. You can do this with your marriage. You can. You can do this right with anything. How are you showing up as a parent? You can do this with any area of life. And that's why I think we need to get away from the tactics and strategies of real estate and infinite banking and like, all these things and whole life is this like. And all that will come, the strategies and tactics will come into play. We need to come from a place of principles that are who are we becoming, who we need to become to create that life that we want to live. And if we lead from a place of principles, we're always going to win 100% of the time, we're always going to serve people. We're always going to be adding value into people's lives. And what I love about this is, like, from a place of principles, we're looking at this being like, wow, it works across every spectrum. Right. I could take this with my money. I could go, all right, clarity plus alignment equals the life I desire. What's the life I desire with my money? What's the impact I want to make? I can go, all right, I got clarity about it. Where am I in alignment? Not in alignment. What's the life I desire as a husband, in my marriage, as a family, in my business, and all these areas? And I can do that alignment audit and figure out. And it's not about what. What more do I need to do? It's about what is currently out of alignment, what do I need to remove. And once I remove those things, what does it do? It opens up the floodgates and cre and removes the resistance so more flow can happen. And what you'll find is you'll get better results with less effort. So.

So I want to come over to Daniel here, being all patient, and I'd like you to share, add to this from your perspective what you're going to be talking about today.

Sure.

And the relationship that we have, our partnership. So, again, like, I partnered with Life180. Those of you that are aspiring agents, we're going to get your license. And a lot of you have asked me, like, denzel, like, I want to do what you do, And I haven't had an answer. I was like, hey, go get your license at Primerica. Because they do it for real cheap here. I'm like, go. Here, go check this out. I just point. I point. I. I point people in different directions because I totally got my start at Primerica, and, you know, I didn't go the full route, but they have an amazing training process, onboarding that's, like, really, really helpful for those that are just getting started. And so now I have an actual place where not only I can point you in the right direction, but you can also find a home potentially. Right. And so that's what I found for myself. And it's an amazing opportunity to work with me, Chris, even Daniel, and even Sebastian Boyer, the approved guy, and many others. So coming over to Daniel here, you got a mic, my friend.

Oh, my God, that's right. Nice. Okay. Good thing I didn't say anything. I didn't know I had that on there. Hey, I just want to say, Denzel first of all, what I'm going to talk about today is relationships. That's been a big theme here this. This last two days, and that's why I come to this event. Like Chris said, it's like a Hannah says, like a family reunion. Jen calls it my Disneyland. Like, I see all my friends like, it is. It fills our cup. And even though we're all, like, technically competitors gathering, it's not that way at all. Like, the way they frame this event is about, hey, you need to be here to show up, to give. And you also need to be here to take one thing, too. Back to your practice and what you can do to improve for your clients. That's our obligation. And so, you know, for me, it's really simple. If you're not in this room once a year, you're at a competitive disadvantage from the people that are in this room. I have learned so much, and I do every year, you know, and I wish I hadn't gone third because I'm taking mental notes while you're talking, trying to remember stuff that you were saying. Like, it's just. It's just an incredible atmosphere. It's about lifting each other up. It's about building community. And, you know, Denzel and I met at this event, and I treasure our partnership. I treasure my partnership with Life180. Life180 has helped me to.

I think we actually met at this event, like, three or four years ago, too.

Yeah, well, it was like the micro version. It was like the backyard version. Yeah, yeah. That's where I came because I wanted to meet you.

Oh, that's awesome.

Yeah. So that's how Caleb sold me on coming. He's like, chris is going to be there. I'm like, okay. He's like, come to this dinner party. I'm like, I don't want to go. And he's like, chris will be there. I'm like, all right, I'll go. So. And we've had a great relationship. We've created content, and you've helped me in our practice expand in the whole life area. I'm not a traditional whole lifer. Right. Like, there's guys in this room that are hardcore, like, whole life through and through. I don't view nations first. We're not that. We are a specialty organization that focuses on retirement income. Whole life can play a huge role in that. So we're proficient in it. I own a bunch of it. I use it. But it's not like that's our thing. Right. And so there's a Lot of people in this room that aren't whole lifers.

Right.

There's people in this room that aren't even agents. Right. Like, we get the privilege of learning from CPAs, tax attorneys. I mean, we talked to a guy who started a Bitcoin life insurance company yesterday. Like, you're getting to see exposure to things that, you know, you're not going to get access to anywhere else. So, you know, speaking of the relationship, the partnership we have with Denzel, you know, Denzel is a phenomenal job of being this coach and helping people to minimize debt, take control of their life and get in a really good position financially. And then he brings our organization in, like a specialty organization. Right. He's like the primary care physician. We're like a specialist that he'll make a referral to when he sees that they need retirement income or they need to set up some form of elevating their retirement or living intentionally in retirement. That's our mission, is to help people realize their purpose in retirement. And I feel like we exist and create that clarity and guide them through that process. You know, I just came out with this new book and the only reason I bring it up is because it's relevant to what I was about to say is called Buy Back youk Life. And the whole theme of it is we're great at turning our time into dollars. We are not good as a society at turning those dollars back into life experience before it's too late. And this book walks through that process and how you can do it. Caleb actually wrote the foreword for this book, which I was really. Yeah. Which I was really honored that he did. And he puts on an incredible event. And I would just encourage anybody that hasn't checked it out like it. The. The amount of cost for the ticket. I mean, I have no doubt I will. 100,000x that cost. It's not even. I mean, that's not unrealistic. Over my career, what this will do for me and the things I've learned in the relationships that we've been able to gather.

So 30x just this year. Easy, easy, easy.

Yeah, yeah. It's not even. It's not even a cost. It's really. Yeah, yeah. For me it is.

It's an absolute investment in yourself, personal development. And those of you that watch my channel, I have a very large faith based audience. And part of my journey in my faith is always seeking the kingdom. How do I seek the kingdom first? And I just realized this is an example of what the kingdom looks like from the sense of God. Has God created diversity? Right. He started with Adam and Eve, and through Adam you have all the diversity of the different cultures. And here in a room today where you've got a diversity of cultural backgrounds, same similar industries, say life insurance, for the sake of the conversation here, yet for the 200 people here, they have 200 different ways of servicing you. And I find that very unique where it's like, yeah, there's 200 different businesses in here, right? Or there's teams and we're all saying the same thing, or very similar. We're rooted in principles and foundations, yet we still do things differently and yet still achieve the same result. For you guys, what it is that you want? Freedom, independence, right? Clarity, control, alignment, all these different things. I'm like, wow, it's so cool to see the kingdom of heaven here on earth operating in the flesh.

You know what's crazy, bro? Triggered this while you're talking, like, I always think, like, if our clients or consumers could see into this event and see, like, how powerful that they know, like, we're all here, we're praying, we're looking at what we can do to get better for them. We're building each other up, we're helping each other, we're solving problems together. I mean, it's, it's like the best mastermind that I've ever been doing.

Yeah, let's close this out, my friend.

Yeah. Well, I would just like to say one thing is like, you know, Denzel is also going to be speaking, another event here coming up. I'm really excited about. Actually, I think you're going to be speaking it up too. So we got, we got another event we're doing with everything I just said, we created an event called the Aligned Wealth Experience, and it's going to be from August 21st through 23rd in Scottsdale, Arizona. And the whole purpose of it is, like, if you're somebody, if you're an agent, or if you are a somebody who's looking to just get better with your finances, right. We're running this event to help you learn that process of creating alignment in your life, to learn how to use money as a tool so you can create that life that's meaningful to you, so you can live into that. We've got amazing speakers. We've got a whole, you know, two and a half day framework that's going to be put together. And honestly, I've just been blown away. We've got these guys that are going to be speaking on their thing. Sebastian's going to be speaking. Garrett Gunderson's coming. Tom Wall, I think, is coming. Like, I'm honored to speak, by the way.

Thank you for inviting me.

Yeah, man, it's going to be amazing. And so we've got just this really awesome sequential order of speakers that is going to take finances, and it's going to simplify. It's going to empower you. And so I would really encourage you, and Denzel and I are going to do more content on this stuff, but I would really encourage everybody if you are trying to hit the next level of clarity so you can live in alignment with your money and use that money as a tool in your life to. To get to that destination that you desire, well, like, this is the perfect event for you. So I would say. I would say that. And I'm just honored to, like, be in this room. Thank you for taking the time. We all got here a little early today so we could do this. It was just kind of fun. But I love this stuff, man, and I'm just blessed to be in relationship with people like you guys. And it's amazing.

So the same way.

All right, see you guys. That.