จอห์นเดียร์ มุ่งมั่นสู่การเป็นผู้นำนวัตกรรมเทคโนโลยีการเกษตร

John Deere pioneered navigation. You see the distinctive yellow receivers everywhere.

It's more than steering. When you combine positional data with other information like yields and dosage rates, it becomes very powerful.

Sensors can do things we couldn't possibly do ourselves.

ICA2 is like having an extra operator in the cab with you.

With the right technology, you know a job's done perfectly every time.

John Deere innovations like Harvest Lab are completely redefining the value of our service.

Data is the new gold you want to know. It's stored somewhere you can depend on.

Monitoring and adjusting machines. Wherever I am gives me a lot of freedom.

All of these tools add up to big efficiency gains over the harvest season.

Electric motors are so much more accurate than hydraulics and PTO drive.

It's really helping us control our fertilizer and chemical costs.

The new booms are a great example of how new materials are allowing us to work more accurately and efficiently.

Sometimes simple things like ultra hard, longer lasting parts can make a big contribution to your profitability.

Setting up equipment has never been easier.

Controls are intuitive. You can pick them up in minutes.

Automatically. Saving your data and being able to access it from any device is a game changer.

When people think of John Deere, they think of large equipment. But to me, they're also a technology company.