This is a YouTube video titled "John Deere Africa | Go to Market Plan" created on April 16, 2020. It features a presentation by Jakuba, who is responsible for sales and bots in Sub Saharan Africa. The content focuses on introducing a tiered parts solution and a new marketing concept called the John Deere service box aimed at supporting farmers with both new and older equipment, emphasizing customer experience, warranty, and dealer involvement.
Sam. Good day ladies and gentlemen. I'm Jakuba, responsible for sales and bots throughout Sub Saharan Africa. I'd like to take a moment to thank all our parts, staff support and technicians looking after our farmers throughout the year. We know it's long hours that you guys need to support and keep our equipment going. Specifically in a time as today where we are struggling with the effects of COVID 19. Thank you again for keeping our farmers up and running. We would like to share our tiered part solution. Looking after our farmers in a tiered manner. I mean we're starting off with new and new equipment. We want to service as always through our OEM on the older side, these old pieces of equipment that's still running 20, 30 years old. There we've got our alternative parts solutions available and I'm referring to our Vapormatic and Ani parts and in future as well as Sun Belt and possibly Riemann that we're looking into. We would like to differentiate by saying when a piece of equipment is older than five years, let's look at the alternative parts instead of the farmer going halfway. This video is focused on explaining our go to market marketing plan on our John Deere service box. Why would you say a service box? This is a marketing concept in which we will package these alternative parts. Why do we want you to do that? We want the customer to have a John Deere experience that true experience when he orders the part over the counter. One truly one stop shop. If he orders OEM of the alternative parts, you can get it through you, the dealer. The same warranty applies. We also want to offer that tiered approach when it comes to the service hours. In other words, new pieces of equipment will be maybe at the high level of service hours being built, but then a lower level of service hours that we will bill for them older pieces of equipment. So it's a complete package that we want to offer what is expected of you and want you to stock up on these John Deere boxes, these service boxes, put them on your shoulder. You will have a designated list of predetermined service kits that is available. Order those, have them ready. You'll see on the box there's opportunity to write their visa 6400 for example and the hours have a black marker. Write a few of them, make sure we can display it. There will be a complete push and pull where we will. You will see the different campaigns that we will launch on Facebook and so forth. What we're going to do. Hopefully the customers will come and ask for it, but then when they walk into your dealership, let them see these John Deere service boxes. I thank you for your support. This can be a game changer. We want to own the market on the new and the old. We're really, truly excited about this new marketing concept. Please embrace this John Deere service box. You as a salesperson on the parts and on the technician side, please help us sell. Sell. We are pre marketing some service kits, but the world's your oyster. Come with exciting, creative ideas of what we can package in this John Deere box. Let's leverage it out there to the customer. Remember, it's got the John Deere stamp of approval and warranty. Thank you for your time and looking forward to changing the business.
