This is a YouTube video titled "John Deere Africa | John Deere Financial | Andrew C. Traeger" containing a presentation or talk by Andrew C. Traeger from April 20, 2019. The content explains the role and customer value proposition of John Deere Financial, focusing on supporting the dealer network and customers through convenient, competitive, committed, and insightful financing solutions.
So I'd say the role and function of John Deere Financial is fundamentally quite simple. We're supporting business of the Deere & Co. Enterprise for really the purpose of helping sell more John Deere equipment. We do that really in two key ways. We help strengthen the distribution channel or the dealer network. So the dealers that sell the John Deere products, that's one of our key responsibilities. The second being building relationships with customers to turn, to convert customers or to keep customers in our portfolio for generations. Customers for generations is the term that we use there. And we need to offer the financing support to both the dealers and the customers in good times and in bad, which is part of our value proposition. That's really kind of the main role or the key role of John Deere Financial. What does the customer value proposition mean for our customers? There are four key components to the customer value proposition for John Deere Financial. Convenient, competitive, committed and insightful. And I think about convenient being how fast and easy are we to do business with? That's a key component. Committed. That means being there in good times and in bad for our customers. Competitive. The products that we offer need to be competitive in the markets in which we're competing. And finally, insightful, what additional value can we help bring to our customers based on information or knowledge that we have, whether it be on products or the markets, again which our customers are competing, what additional value can we bring to them?
