John Deere Africa | Manifesto | Believe in Greater

24 May 2019

Watch on YouTube

This is a YouTube video titled "John Deere Africa | Manifesto | Believe in Greater" containing a promotional manifesto from May 24, 2019. The content is a monologue emphasizing belief in African farmers, the power of community, innovation, and the commitment of John Deere to support agriculture and growth in Africa. It is a motivational and corporate branding message rather than a conversation.

Believe in every farmer, big and small, those that are one with the soil, harvesting Africa's land, the land of our ancestors, to grow their business, communities and feed our continent. Believe in the power of the collective between farmers, communities and government. Making smarter connections, sharing knowledge and expertise. The union of intelligence and innovation, integrity and commitment. Giving every farmer the confidence to get more out of the land. Believe in our potential, the possibilities of a green revolution, the chance to be greater than we are today. Believe that together we can go far. Believe in John Deere, a company that first believed in Africa, founded on integrity, quality, commitment and innovation. A company that will always be linked to the land and all its farmers. Believe in greater.