This is a YouTube video titled "John Deere Africa Middle East | Articulated Dump Truck Launch" containing a presentation or event recording from August 3, 2022. The content features multiple speakers discussing the launch of the John Deere 460e Series 2 articulated dump truck, highlighting the product development process, customer advocacy, and the relationship between John Deere, its dealers, and customers in the Africa and Middle East region.
First of all, I'd like to welcome everyone, media, the John Deere dealer personnel and all the John Deere staff that's here. There's a lot that went into this event. There's a lot of support that we got. Took us a few months, I think about three months to get to this point.
When you think John Deere financing equipment, John Deere financial should be the first option that, that you think of.
The 460e Series 2 is the result of thorough research and development. In particular John Deere's enviable customer advocate group design process. This customer advocate group is a formal group of key individuals drawn from experienced ADT operators, owners, dealers, technical support and factory engineers. They gather before and during the prototype design process to pool all the product knowledge on and in this case Deere and competitor ADT's.
Part of our DNA that Griff alluded to is that relationship, the relationship between John Deere, the oem, our channel partners and our customers. We've been on this journey for the last 18 months. We look forward to the journey. Not for the next 10 years, to the next hundred years on this beautiful continent.