John Deere Africa Middle East | Factory to Farm | Episode 4

This is a YouTube video titled "John Deere Africa Middle East | Factory to Farm | Episode 4" created on August 4, 2023. The content is a multi-speaker discussion primarily focused on John Deere's technology solutions in agriculture, including JD-link and the John Deere Operations Center. Participants include Philippe Santus, who discusses product marketing and digital platforms, and other speakers who elaborate on the technology's benefits for machine connectivity, data usage, and operational efficiency in farming. The conversation is technical and industry-focused, with some informal and multilingual elements.
Is het goed? In Waterloo We rijd dan hier na de mooie tuur waar die wiffstad van Iowa is en het die dag aan ons ISG besoek de wel die Intelligent Solutions Group waar die dag een logische haar van John Deere vorm. Dit is nou, hier is al bij die ISG gebouw. Nou, het is bladdy koud van morgen. Ik heb nie kans gezien om uit 2 kort broeke aan te trekken. Zo 'n trend zo 'n minus 1 en lijkt mij het gaan sneeuw later. Onze is hier zo in een netendop. Hier is waar die slim mannen is. Hier is technologie deer en deer. Dit is waar je programmeerde zit. Je quit deerders. Om je dit te geïs. Het syke -snakse kamers waar die mannen tafeltenen speel en handsockerbal, hoefoesbal goed is. Tot de typen van een rolbal of handrolbal. Dan het luik natuurlijk koeldrankie. Zoal het pepsie, alles op, zoveel is wat je kan drinken. Heel dag lang, en tendeel ek het scam gekrijg. Later, toe aan in Wikaar, besig was om je pepsie te drinken. Zoals wat de ou water uit de teins lang. Je weet het sy waaruit, maar nie, maar ek het op camera. Ik het op camera. Maar in elk geval, of je in landbouw is en of je nie in landbouw is, hier is interessant te goed fascinerend en goed is wat met technologie in die toekomst te doen is. Je moet dus een bleef kom luister. Het gaat by interessant. Philippe, eindwoordig jou op mijn Filipe South Afrika.
Ja. Mijn naam is Philippe Santus. Ik ben originele van Brazil. En ik ben hier, nu in de U .S. werken op de company hier, gesponderd voor ons product marketing voor operation center, ons digitale platform met John Geer.
Dus, er is een snowblizzard op die manier uit, minus 1 Celsius. Goed weather in Brazil, was dat een culture shock?
Nee, dit is waarschijnlijk een sier winter voor ons in Brazil. Dus eigenlijk, ik ben gelukkig met het winter dit keer. Lekke paar weken is het mooi, maar ja, het is waarschijnlijk wat ik gebruik.
Laten we over technologie. Het is interessant hoe volgde 1 technologie voedt mainstream auto's, wat is die andere simlarities of wat jou doen in agriculture of tech wise, alsjeblieft om die 2 werelds te dragen.
Ja, ek denk dat veel technologie's die gelukkig is, is een testmode om het in de industrie en het in de einde van de dag te regelen. Ik denk dat we ons kan positioneren op een van die companies die veel technologieën en technologieën te leveren van andere industrieën, like a lot van codes en machine learning en even aan artificieel intelligente die gebruik van imagie we doen dat van andere industrieën te gebruiken in de agriculture space. Ik denk dat er perillel is daar en speciaal op een agriculture wereld waar het niet ongekeld is. Je hebt 1 plantie -siezen per jaar, dus je test dit jaar om te introduceren en dan te testen volgend jaar, dus de vervolgingscycloed is een beetje loelig gelijk om te doen maar het is ongekeld om te testen en dan introduceren om dat te scaleen. So.
Philippe en Kailen, when we talk about JD -link it's a buzzword in our markets customers frequently ask about JD -link what the value is in JD -link and what the specifics is around JD -link and you may be expand a little bit more on what the work around is and how that might affect the customer's operation what the value in JD -link is.
Sir, so I can cover that. So the JD -link modem if it is connected it automatically captures machine data agronomic data as you're doing the work with your equipment so that it automatically can populate in a tool such as Jung Gear Operations Center.
And the value in that is always having visibility of your machine operating and what the machine health is.
Yeah, there's a vast variety of value whether that's planning and setting up your work or monitoring green work or even looking at it on the back end from an agronomic perspective and analyzing the job done so that you can match the work that you planned and decided to do with the outcome.
Maybe it's important to mention behind that JD -link initially we we have JD -link as our digital platform now all around the globe we have Jung Gear Operations Center and JD -link is really like the modem that goes in pretty much almost every machine now that we manufacture out in our factories and the JD -link services which is really like connecting that piece of equipment with the internet. So like whatever the job that is being done in the field or the machine data that is being collected from that piece of equipment then goes to the cloud into the Jung Gear Operations Center that it's both for agriculture customers consumer customers Jung Gear forestry customers Jung Gear construction customers everyone now use the same platform called a Jung Gear Operations Center.
So with JD -link there's always a benefit of the dealers having visibility of the machines that's moving around and being proactive within making sure that the machines are we do preventive maintenance or we do preventive causes of damages, how can we put it like that so how does that affect customer operations and productivity.
In the end of the day I think that narrows down to one word, it's really about connecting so we are connecting every piece of equipment we are connecting data with the decision makers and we are connecting all the steps of the production system so like when we are saying that we are connecting that piece of equipment that's of course like okay you are connecting that to the cloud but in the end of the day you are connecting that around of all the people and services and support that that equipment needs in the field including your dealership if you allow the customer is always in control of that connection and allowing that data to get access to your dealer or to your trusted advisors the dealer can take a look on what are the problems that the machine is having what are the potential next service that they can provide to that machine to avoid machine downtime so like instead of in the middle of the season you are planting and you are rushing through your planting window there instead of you waiting the machine to stop the dealer is able to take a look and say okay looking to the data and then the diagnostic codes that I am seeing here I can proactively go there and then before you notice you are getting a call for your dealership say hey what about us going and do that service before you get stopped where actually you need to run in the field how old.
Can the machine be how far can you go back to implementing the JD link is there a limit to the.
Age of the machine it varies with the machine models and depending of the electrical infrastructure of the machine but back from 2011 we pretty much have compatibility of installing a modem for the John Deere equipment we know for that and also like now we know that for us to really be the operating system of the farm with the John Deere operation center we are also going after on whatever color or whatever piece of equipment to connect not only the John Deere equipment for you to really having the operational benefits of having that machine of that fleet optimized we need to connect all the equipment from any sort.
Of grower standpoint is you want to be the best steward of the land that you can be and operation center and really the entire suite from our precision tech perspective allows for you to document understand what types of practices you've done in the past and moving forward to be more more progressive in some of those sustainability acts that you're doing whether it's how many times have you made a pass on the same pass in the same field how much fuel are you using is the application prescription that you're using whether it's herbicide, pesticide et cetera is it working or are you over applying do you need to come up with a new plan effectively to make sure your soil health stays as optimal as you would want as well so all of these things although from a business perspective are very important we know we know that our growers really for them it's about the pride in their operation and how they're operating and what they're doing on their farm to be stewards.
As they live in moeilig rakelen net op a jondier trekker plukvoort boori potels.
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