Zabion de Wee explains John Deere's S.M.A.R.T Model, emphasizing the brand's reliability, quality, and sustainability. The discussion covers the company's long history, commitment to customer service, and environmental responsibility, plus details on the African Farming Protector Plan.
Welcome to African farming. My name is Batheile Murudwani. Today we are discussing the smart model that John Deere offers. And we're going to be talking about the Ahren Smart, which is reliability. To help us talk about, this is Zabian from John Deere. Zabian, welcome back.
Thank you.
Now John Deere is known for its quality and reliability throughout the world. I mean that's why they've been around for such a long time. But how effective and reliable are John Deere machines?
Toby I think the track record of John Deere speaks for itself. It's been around, it's been in the world for 187 years, more than that and over 60 years in South Africa. So. But besides that, I think what makes us so reliable is our aftermarket service. And I mean if you have a client for three or four generations, it speaks volume of how reliable your machines are. And we focus on making sure that we are there for our farmers throughout the whole process.
Zabian John Deere is known for their reliable products and also quality products. But can you please explain more on this quality aspect?
Yeah, John Deere is basically the company and what we do is based on quality. We never compromise on quality whatever we do. And I think it's in our founding father's the product that he wanted to put out there. He said he will never put his name on something that doesn't have the best in him. So we still, after 187 years, we still believe in that. Hence we take our products to do robust testing. We make sure when it hits the market we've checked everything and we don't spare expenses on testing the product so that the client can be satisfied with what we bring into the market.
Zebien what sets John Deere apart from.
Other competitors, you know, Tabi, it goes beyond quality. We go as far as looking at sustainability, which is a big thing now in the world because I mean, we have to look after our planet. So John Deere invest a lot of research, time, money into making sure that whatever we do, we do it sustainably. So when we look at fuel efficiency we can see what is happening with our fuel prices in South Africa. We make sure that we get the most fuel efficient products out there and by doing so we make sure that we don't pollute our planet. So the technology that goes into our engines look at such things and I mean it's a John Deere is a generational product. It comes from one generation to the next and it just, people love the brand. I mean people go as far as making tattoos of the brand on their bodies. That's how John D has become part of our culture.
Well, I'm not gonna get a tattoo this time around. However, I'm gonna get a John Deere sticker for my car. That's all the time we have for now. Please keep engaging with us at africanfarming or africanfarming.com and remember, we farm.
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