This is a YouTube video titled "Operations Center - Martin | John Deere" containing a monologue or presentation from May 22, 2020, describing the use of the My Operations app for managing agricultural fieldwork, monitoring employee progress, ensuring feed quality, animal welfare, and improving customer transparency through digital documentation. The speaker discusses how the app facilitates communication and record-keeping in farm operations.
For my business. It's important to me that the feed quality is right, that the protein and energy content is right and that I ensure the welfare of the animals. It's also important that after the work is done the documentation is complete and I can see the work has been successfully completed. The My Operations app is a platform where you can visually develop which fields have been worked on and to what extent. No matter where I am I can see how much progress have my employees made. The app makes my life easier because I can now mark a spot in the field on my cell phone and say ok, pay attention to this and he gets the information which synchronizes nicely and he can then display it on his phone. The customer relationship has improved to the extent that everything has become more open and we can make information about the applications we've used on the fields directly available to the customer and they can use them for records.