Travis Becton | John Deere Cotton Club Series, Australian Cotton Conference 2022

Yeah. My name is Travis Bechton and I'm the global director for the cotton and sugar production systems for John Deere. First, I'd say for many years, many decades, Australian cotton producers have done a really great job in moving their best practices of how do you sustainably grow cotton? I think as you look forward, sustainability is here to stay. And as I think about what can I do, how do I position cotton growers to take advantage of the opportunities in sustainability? Don't know what all those may be, but there's probably a revenue stream for them in some of those cases. The second is how do I help them document some of these really great practices that they're using on their farms? And then third, just from an innovation perspective, how do we stay up front looking for more efficient, cost reducing input, reducing opportunities for our growers? I'm looking forward to just listening, learning and understanding, understanding how Deere can understand where those opportunities are, where there's value that's not being captured, that we can help our customers capture that value and make them more sustainable. And at end, the.