Fouad BenyoubFounder and CEO, Otin.ai · Intelligence to Decisions | 3x Founder & Author, Speaker

Drowning in Data? Here’s How to Refocus Fast #substack #shorts

Name: Drowning in Data? Here’s How to Refocus Fast #substack #shorts
Uploaded: 2025-09-12T17:43:25+00:00
Duration: 37 s
Channel: Fouad Benyoub
Description: In this short, the speaker warns that sprawling, unfocused spreadsheets become "data graveyards" that drown decision‑makers in information without…

12 Sept 2025 · 1 min

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In this short, the speaker warns that sprawling, unfocused spreadsheets become "data graveyards" that drown decision‑makers in information without insight. The core issue is not a shortage of data but a total lack of focus. To escape this, the speaker urges a pivot from messy, ad‑hoc analysis to building strategic intelligence—essentially turning a chaotic spreadsheet into a clear decision‑making compass. As a practical method for gaining that focus, the speaker recommends the Kano Model, a framework that helps teams identify and prioritize the product features or customer attributes that truly matter to users, thereby turning raw data into actionable insight.

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And before you know it, this is what you're staring at. A monster. An absolute beast of a spreadsheet that is totally impossible to analyze. You're drowning in data, but you have zero clarity. This isn't an analysis. It's a data graveyard. Okay, let's hit pause. This is where we need to make a big pivot. The problem here isn't a lack of data. It's a total lack of focus. We've gotta stop doing messy analysis and start creating strategic intelligence. It's time to trade that spreadsheet in for a compass. And a fantastic tool for this is something called the Kano Model. It really helps us figure out what customers actually care about.