Kano Model: Turning Delighters Into Table Stakes #substack #shorts

And a fantastic tool for this is something called the Kano Model. It really helps us figure out what customers actually care about. Think of it this way: basic needs are the table stakes, so you have to have them to even play the game. Performance needs are where you go head-to-head with competitors. And delighters? Ah, those are the unexpected "wow" features that make people fall in love with your product. Now, here's the catch: the market has this relentless gravity. What was a delighter yesterday, that amazing new feature, quickly becomes a performance need. And before you know it, it's just a basic need that everyone expects. Competition turns your amazing innovation into just another commodity. It's a treadmill, and you can never stop running. So what's the goal in all this? It's actually pretty simple, but it's a big one. To win, you need to know your competitors' products, their strategies, their weaknesses—better than their own people do. Yeah, I said it.