Build a competitive intelligence program in 100 days without big budgets or platforms. Start by learning your organization's needs, create simple templates, test them with stakeholders, launch, and iterate. The tight timeline proves value fast and keeps credibility intact.
Program. What is that and what do you mean by that? It's, uh, the inspiration was from product management. I had a few years in product management as product manager and product director, and MVP is a minimum viable product. But I was thinking, for CI, it's kind of the same. What is the minimum viable program we can build to deliver value to the organization without breaking the bank or or, or spending, uh, too much money, because obviously we don't have a lot of budget, at least at the beginning. So what's the least we can start with to make the program work? And it goes to first, uh, let's say the value we provide, because the less we have resources, the most we need to prioritize and organize to make sure that we are providing value for the most important topics and areas. the organization is working on. That's first. Second, uh, is the budget. And sometimes we hear about platforms and things like that, and platforms are good, they're doing good job. But, uh, some competitive intelligence programs were, were built without any tool or platform. It's more the skills of the, the, the, uh, the CI professionals, uh, which helps to create the program. You have the timeline also because Okay, let's say you start the program and people rely on you to deliver, but you have a deadline for that. We can't spend just a whole year just trying to build a report or something like that. It wouldn't work. So there's, let's say, what, what I call the rule, 100 days rule for time to value. And I got inspired from the political world. They say the first 100 days they have to deliver for CI. I think it's the same saying, to get it up and running and start delivering value at the strategic level and tactical level in the first 100 days. So you start by learning about the organization you're working with. You don't take forever to do that, 2 weeks, 3 weeks to do that, to talk with people, to know the processes, etc. You start to, how to say, build the templates for reports, presentations, etc. You test those those, uh, uh, uh, CI outputs with your stakeholders, and then you launch it officially and you iterate. You iterate and you learn each time and you improve. You will make some mistakes, you will correct it over time, and, and, and at least you're delivering value. People are seeing, uh, competitive intelligence, your insights, your recommendations, etc. But my advice is, uh, don't take more than 3 months Give yourself 10 days buffer. I don't know, Christmas and Thanksgiving and things like that, but don't take too much time to deliver value. Otherwise people will start to question what you are doing because they're obviously paying money for, for the program one way or another.
Quand l'intelligence économique rencontre la prise de décision! (video éxplicative)
