Turning One Property into an Entire Portfolio by Doubling Down on This Niche

Imagine a nice, relaxing weekend in the outdoors, waking up to bird calls, hiking in a national forest, enjoying a sunset around a campfire. But instead of pitching a tent and crawling into a sleeping bag, you spend the night in a luxury cabin with a nice septic system, solar power, and even the Starlink Internet. It's this concept called glamping, and today's guest has used it to create a unique and very perfect profitable short term rental business by offering a taste of wilderness paired with the comforts of home.

Hey everyone.

Dave here. It's Monday, which means we have an investor story for you. And today's guest is Garrett Brown. If that name sounds familiar to you, it's because Garrett recently joined the team here at Biggerpockets as a content creator and a short term rentals expert. So if you see maybe some of his writing or our new short term rental newsletter or talking on TikTok about short term rentals, this is your chance to hear his amazing investor story, learn a little bit more about his background, what's motivated him and gotten him to the point he's at in his very successful short term rental investing career. In our conversation today, I'm looking forward to learning more about Garrett, specifically how he went from producing music to operating one of Houston's premier short term rental experiences. Seems like a big career jump. I'm also also curious about why he believes customer service is so important in real estate and really sets him apart from other competitors. And how generating direct bookings through social media impacts his monthly cash flow in a really compelling and positive way. Garrett, welcome to the Biggerpockets real estate podcast. Thanks for being here.

Thank you for having me. It's definitely an honor.

Oh, it's super fun to have one of my colleagues, a fellow Biggerpockets employee, on the show today. I'd love for you to just start tell our audience a little bit about you and your history. So where were you? What were you up to when you first got into real estate?

So I was actually I owned a music studio for a long time and did full time music pretty much, but realized that I wanted something a little bit different out of my life and wanted, you know, real financial freedom if I could find it. Real estate happened to be that tool I found. I started being a real estate agent. Like a lot of investors that have been success stories, I found bigger pockets and it changed my life. Actually learned a lot of the things that you would not learn in real estate estate school, started working with investors, flipped a few houses, but now I am predominantly Short term rentals. I have a couple long term rentals, but I am fully baked into short term rentals and I have a hospitality and restaurant management degree. So I kind of lean into that mixed with a little bit of real estate. And here I am today.

Well, I know I'm supposed to ask you about real estate questions, but I'm very curious about this music studio that you owned. What were you, a producer?

Yep, I produced and engineered. I did it since I was about 13 years old. I was, I was in high school, I was skipping parties and doing all that extra stuff and I was recording people in my bedroom shout out to my parents for letting me be an entrepreneur when I was about 16, 17 years old. So.

Wow. Yeah, that is super cool. So how long were you doing that before you jumped into real estate?

20 years. And I still do it for fun now. Like it was my main job for a while, but about. I did it for about 20 years, almost actually getting paid for it, which was kind of wild that people would pay me to click record sometimes. But that's what happens when you can build up a market and you know, get your skill set right.

That's super cool. I mean, that's basically what I get paid for is people just click record and I just start talking for a while. So don't get anyone wise to the fact that this isn't hard.

I know I shouldn't let out the secret.

It sounds like this is a career that you found fulfilling and enjoyed. What was it about real estate that made you switch industries?

So I love music, but I dislike the music business. It takes a lot of time I have to trade in for music and it's hard to ever get away from that. And I realized there was other things out there that I could give my upfront time for. But you know, down the line I wouldn't have to trade my time as much anymore. My mom used to be a real estate agent for a little bit. She ended up being a teacher and as a child therapist now. But she always said one of her regrets was she didn't stick with real estate and she wished she would went further with. And that always stuck with me.

Oh really?

And so I. It just always was in the back of my mind and as I was trying to figure out like, all right, what's a path that I can not, you know, isn't a full time job necessarily, but I can balance it with music. And being a real estate agent worked perfect for that because, you know, you get as much out of it as you put into and the hours were a little had the flexibility I needed to still run the studio and be an agent at the same time. And just the amount of things I learned from, from, from that really changed my life in the direction that I'm in now.

That's amazing success story and I think a really probably more common than is talked about ambition for real estate investors. Because yeah, it's great to become financially free but a lot of us are just looking for ways to supplement other careers. Like personally I know this is insane but I like being a data analyst. Like I never wanted to be a full time real estate investor because I have other professional interests and it sounds like you have the same thing. Like I find enjoyment out of that. It lets me use a different part of my brain than like being a property manager and I enjoy that and I think that's a super cool and very valid and good goal for any sort of real estate investor to get into. When you first started you became a Realtor, it sounds like what sort of lit the fire under you. Was there one deal or one interaction that made you think this is for you?

You know they don't teach you investing side to in real estate agent school. You know they a lot of the things they teach you aren't necessarily even field applicable. But I'll never forget I got an email from an investor, I live in Houston, Texas and he I guess had just came in from Mexico City I believe if I remember correctly. And I just got a random email one day. I don't even know how he found me to this day. He sends me an email and he goes hey, do you work with investors? I'm new to there, I'm looking for somebody to help me find deals. I didn't know anything about the investing side. My brain just started going, I was like oh maybe this is a person I can you know, network with and figure something out. I go yeah, of course I work with investors. Didn't know anything about investing side. I think I typed in Google like real estate investing and bigger pockets popped up and I started diving into just all the content I could there and all, you know there's, there was, there wasn't as much content as there is now back and this is like 2017 I believe. But I dove in the, I told the guy, I was like hey can we meet for coffee and you know, just kind of talk about what you're looking for. And we met for coffee and I never did a deal with this guy. I don't even remember his, his full name to this point. But he, that moment changed my life because we met and he just told me so many things he was looking for. And like it was a different perspective than I thought before of like, oh, real estate is, especially in the agent side is, oh, they want their house for sale. Okay, I'm a list it and we're going to sell it to another residential buyer, you know, or like I work with a buyer who wants to buy a residential house. And that guy having just that simple email sparked a whole different side of real estate that I didn't even know was, was, you know, something that I would be capable of. And then once I dove into the investing side, it really got me excited because there's just so many different facets of investing and it's like you can, you can try stuff and see if you like it. You want to do, you know, self storage, if you want to do midterm rentals, if you want to do RV parks, like it was. I love the, all the creative sides and I love the ability to just try some things and see what I liked. I tried flipping, didn't really like it. Yeah, you know, I tried some long term rentals personally. Like I have them still personally wasn't for me though. But I landed on short term rentals and that's, that is my bread and butter now. But it all started with that one guy and me taking a chance and like seeing the opportunity and also understanding like, hey, you know, maybe I need to open my horizons a little bit and see what this guy's talking about with these investors. You know, Juan, if you're somehow watching this out there, I appreciate that that cost more than you'll ever know.

Isn't it funny how these random meetings like just have these impacts on you and you never know which one it's going to be? I find that so many times if I meet with an agent or property manager, I get excited about one. Maybe it doesn't turn out, but the ones, the random ones, you just have to do it enough. It just becomes this numbers game where if you meet with enough people and have enough conversations that one of them is either going to spark a passion in you or is going to hook you up with your next deal or is going to be your property manager. And there's no shortcut to it, unfortunately. You just kind of, at least in my experience, you just kind of have to do it and put yourself out there. So good for you for doing that. So after this meeting, Garrett, what did you do next? Now that you had A sort of this fire lit. What was your next step?

I was working with investors. I started doing more on the agent side with them. I saw the opportunity being there, but I also started realizing that the investors were the ones, you know, do it, not doing as much of the work. They were doing some of the work, but they were making the profits on the back end that I necessarily wasn't. And even though I had a lot of the knowledge and skill sets that was helping them get to these deals. So then that's when we decided to put our, you know, hand in there and decide to flip a couple of houses. And we. I found a for sale. I was showing a house to somebody, a different client. We found a for sale by owner in that same neighborhood. I just had there happened to be outside and I drove by, stopped had a conversation with them. I knew the area very well. This is one of the reasons why investing in your local markets you can outperform a lot of other people. You know, they talk about hot markets and all these things, but sometimes just having general knowledge of your area is going to lead to a deal that a lot of other people don't even see. And that's kind of what happened with our first flip. We bought it for about, I think $115,000. That's exactly what they wanted. Even though it was probably worth 150 just, even on a, you know, just a whole wholesale side of sorts. We put about $45,000 into it and ended up selling it for about 250 about three months later. Wow, that's awesome. It wasn't a home run, but it was a triple. But that was the first deal that we got going. It really started us out. We that it was lucky that that one was successful even though we had a couple after that that weren't as successful. But that first one really did light us a fire under us to keep, you know, figuring things out. But even if that one hadn't been successful, we were admitted. We were learning how to mitigate our risk with the next ones that, that they weren't like that. We were able to still get our money out of it and move on to the next deal and learn from where we made mistakes.

Yeah, that's just, it's just paying your dues. I know we talk about this all the time, but sometimes you take those lobs, hopefully they don't cost you money, but you know, at some point you have to pay for the lessons. You know, if you think about it, some people pay money for formal training, other People get in there and do it one way or another, you're paying for it. But I personally think the hands on experience, you know, hopefully it's usually less expensive and you, you learn a whole lot more by actually seeing and doing it. I do want to also just commend you on how political you were on just saying, oh, these people put out lists about hot markets. You could say it, it's me. I know that I'm the one doing this and causing all of these people to be like, I want to be in the hottest market. But what you said is so true, is like we put out these lists because it is helpful. But you know, knowing your neighborhood and having a team on the ground is probably going to have a bigger influence on your returns than picking the ideal market or the perfect market. So I agree with you there. All right, time for a break, but we'll be back shortly. What if I told you you could.

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Thanks for sticking with us. We're back with Garrett. I think a couple minutes ago you said you didn't like flipping. So what happened between successful first deal and you not liking flipping?

So after that we ran into a couple deals that for different reasons like we, we locked one in right before the pandemic happened and then the pandemic happened and the hard money lender decided to pull out and we lost some money there and there's, there was just too much volatility. I think personally in, in from, from what I was seeing in it and like it was a lot of work to. That's one thing about flipping is it took a lot of work. It took a lot of things on my end, scheduling wise and you know, working with different contractors and you know, seeing them walk through the property, it was definitely way more time intensive than I, than I liked. And the deal started to kind of dry up in my area too, especially in Houston where I was in some of the markets. Like a lot of the big money really started to come into our area and it was really hard to compete with some of them. And I saw the writing on the wall of okay, I need to make a shift into something that I personally enjoy a little more. So then I started with my hospitality, my hotel, restaurant management background. I knew that maybe short term rentals may be something I might be interested in a little more. I like the creative side. So we bought, we bought a few smaller condos I was working with an investor that was renting them out long term. He was ready. He messaged me one day, he was like, hey, I want to sell my condos. I'm kind of tired of them. This was I think 2019. He was ready to sell them. And I go, hey, how about. And they were all three of them in the same building. They were $65,000 a piece in a decent area, but nothing, you know, nothing fancy at all or anything along those lines. I made, I struck up a deal with him to get all three at 50 a piece and just to get rid of them. And he didn't have to pay any commissions, anything like that. I built that up through networking over time with him and just being a trusted agent for him for a couple years. He decided to let me have those apartments or condos. We got into them random short term rentals for a little while. They were performing pretty well. We were probably clearing a thousand to fifteen hundred per month profitability at, on each unit. And then, then the pandemic started rolling around and things really went crazy. And then for a while we weren't sure what we wanted to do with them. But then all the big money really started coming into Houston, especially in these regular one bedroom condos. And at that point it was just a race to the bottom of pricing. And so at that point I personally couldn't compete anymore and I was doing music more full time. Like I was really loving that at that moment. I was having a lot of success in that area right then. And so I was like, okay, I don't think these are worth the time. And now we're might, we might not even break even. And this isn't even like an appreciating condo necessarily compared to some others. So I started looking to should I buy a triplex in a really high appreciating area of Houston? Should I? You know, I was going through all these things. I ended up coming upon glamping, which is luxury camping, but basically it's just short term rental cabins in a destination area of like, by like a lake or mountain basically. And I saw that opportunity and I realized that I could use my creative passions like I like to use for music, put that into real estate and also use my hotel background to use my agent abilities as well. I kind of used all of the things I had been learning to put them into one, one pie of sorts. And then I built up the, one of my short term rental glamping sites. We have four sites over there now. And yeah, we crush it, we do about 90 occupancy each month.

I love that you found something that you're so passionate about. It just, it seems like this is important to you in your career. You know, you followed music and something that you were super interested in. And I guess let me just take a step back because you said you were looking to get into short term rentals because you have a history or some experience with hospitality. What, what experience is that?

So I, I did, I went to school at the University of Houston, the Hilton College, which is where Conrad Hilton actually is from. He started.

Let's guess who funds that college.

Yeah, very easy to guess that one, but yeah, so that did. I went through that program. I waited tables. I was a bartender for years during college and like, that's how I was kind of supplementing my music business at the time when I was just building up my clientele. We, you know, we had to do internships at hotels. We had to, I had did internships at cooking schools, different things like that. And I didn't necessarily work in, you know, hotel front office or anything like that, but I always knew the, the hospitality side of restaurants and hotels was something I was, I personally thought I was good at. I thought I was a good server. That was one thing I took pride in was I thought I was actually like, I loved making connections with the, with the people coming in.

Totally.

And at the same time, that brought up my revenue as a bartender and a, and a waiter. Like, I used to have people, regulars come in all the time and tip me a hundred dollars just to, you know, drink, drink a couple drinks and watch a football game. But they like the customer service and the guest experience I brought to them. And that's one of the things that I kind of carried over into Airbnb and you know, short term rentals as a whole was that guest experience. A lot of people don't put the guests first. And I did that. I used to do that with music too. Like, I didn't care about what the money comes in, the money and all that stuff will come in. For me, it was providing the best guest service I could or the best product, you know, the best music I can make. And I've always believed that everything else will fall in line if you put your customer first, basically.

No, totally.

And so in that short term rental space, I do everything I can to make sure the guests are satisfied. And it has exploded our referral business, which, you know, is the easiest marketing you can get within this and everything going along the line. So that is that is usually where I base everything off of. And that comes from my hospitality background as a whole.

That's.

That's great.

I, I actually was waiting tables when I bought my first property as well.

And there's a. I think there's a.

Lot of overlap to being in the service industry and being a property manager, whether you're doing long term rentals or short term rentals, but that attention to how other people are receiving your product and what their experience is also dealing with angry people, because no matter how good your services, you work at a restaurant, there are going to be some angry people. And if you're a property manager, you're going to deal with some upset people at some times. And at least for me, that was a job that really exposed me to that. Interpersonal relationships and just learning to stay calm when other people are upset. And there's a lot of overlap with real estate that I think is very helpful for people, or at least it was for me. You have this background in hospitality and an interest in it. Tell us about the first deal. You said you sort of like found glamping, but like, where did this deal come from?

So I was searching in a particular area. I like to follow something called the 60, 30, 10 rule when I'm looking at short term rentals, which is it's 60 minutes from a major city, you know, at least 500,000 residents or more, 30 minutes from some type of, you know, hopefully a national attraction. But those are kind of priced out now. So maybe a state attraction or a regional attraction that, you know, a lot of people are going to visit that area still. And then 10 minutes from some type of civilization, gas station, you know, Dollar General, something like that. That way you're just completely out in the middle of nowhere.

So did you make that up, by the way, the 60, 30, 10?

Yeah, I like that.

That's a good rule of thumb.

Yeah. So that's just kind of what I generally thought. And I did a lot of research. I'm sure that was, you know, drawn from other conclusions. But in the end, if you're the one thing I found a lot of people didn't think. The area I ended up choosing, which is about 45 minutes away from Houston by a lake called Lake Livingston, which is pretty popular. I used to go to it as a kid. That's how I even knew about it. A lot of people were like, oh, that's not a, you know, it's not a. That's not the Smoky Mountains. And that's not, you know, Joshua Tree, you're never going to be successful there. And Even like air DNA was saying we would make, you know, 30,000 a year or something like that. I saw the market had a need. And I also know that Houston, Texas is the third or fourth largest city in the country.

Yeah.

And we're near Dallas and Austin and all these other areas. So I knew that the, if I could use my background in hospitality and marketing and things like that to get, get this product out there and I make a good product to begin with, getting those people will be easy. We have a surplus of people to choose from. So I started researching houses in the area. We ended up finding a deal. It was in, in a time when, you know, everybody was throwing out crazy cash numbers for like houses in Houston, you know, suburban houses, but these type of deals, a little more acreage, they were sitting for a little longer. The deal they wanted 600,000. It had 10 acres, it had a house on it. Pretty nice house. Needed a little bit of renovation, but it would do okay as an str. It wasn't, you know, it wasn't on the lake, but it was close because on the lake you have a lot of HOA restrictions, which makes it even tougher. So we got this house, it needed some work. So we knew we'd be able to put a, build up some equity into the house if we built some cabins in the back that weren't maybe as equitable. So I got into it for 5% down as an owner occupied loan. So I was able to save all that cash instead of putting, I think we bought it for 550 in the end. And you know, was that 120,000 or something along those lines, if we were putting down 20%, I was, I was able to put 22,000 down or something along those lines. So I had $100,000 difference that I had saved up from being an agent. All these things for years that I was able to deploy into building cabins in the back. So we started putting road infrastructure in. We started electric septics, all these things like that. And that money that I saved from the owner occupied. I lived in that house for a year, learned the market. I was meeting cleaners, I was, you know, meeting handyman. I was really ingrained in that market. I was meeting the county commissioners and they all loved my plans. And I was going, I was going about it every step of the way, right. So it made the process very, very easy. We ended up building a geodome. We now have a mirror cabin that's on our property as well that is, that does amazing that we partnered with another local company that builds these mirror cabins and it all just started taking off because I saved that money on that owner occupied loan.

Why did you go all in on one property rather than sort of trying to spread it out and invest in different properties in a similar area.

The thing I've found with short term rentals, especially how I operate with, you know there's so many within one site. My, my inch property insurance is cheaper because if I'd went and got another property and had like four or five properties because for these type of operations insurance is already expensive. But because I have multiple properties on one parcel, mine is a lot cheaper than if I had four or five different parcels with you know, a tent or a cabin on each one. The insurance rates would be through the roof for this. Then you also add on taxes. The more, the more I build on these on my own land I have now the taxes only go up incrementally and I hope my county's not watching but they don't come out and you know, assessment these new builds I'm doing, you know, so they, they're not really keeping up with you buy a new property, they're like okay, you paid this much. We're raising the taxes but they don't really know how much value I've actually put into the the property. So they're not really raising my taxes at a rate of if I'm buying new properties each place and they're triggering the appraisal district to you know, go into a review and see how much that property actually costs. And then also just the operations like my, I have a one section on my property that houses all my supplies and everything I have, I have two full time employees and I have three others that work on the property. Different facets but they're all. It's more profitable for me because I don't have to pay them to drive over to this site and they're driving over there to do this site is 30 minutes away. And we, we looked at other properties like do we want to keep expanding right now? But we decided like no investing into this property is going to be the cheapest in the long run and it's also going to be just operations wise, just the easiest for us because man building this type of thing up early takes a lot of, you know, effort from the person that's doing it. But once you once. Now that I've built up those operations and built up this automation, I probably work you know, two or three hours A week in my short term rentals. I never, I go up there just for, to check out and like we're going redesign the geodome that we have soon. Like things that are fun like that. But before I, you know, I was doing all this legwork but I built up the team now that I'm pretty hands off in, in the whole operation and it's exactly where I wanted to be and I saw the vision two years ago.

That's great. Well, good for you. It sounds like an awesome deal. I'm curious though, two separate questions. So I'll start with is it applicable to other people? Do you think this is something that our audience could reasonably copy or is this just like a one sort of a unique situation that you found yourself in and you have the right background for?

I definitely think it is a little unique and I think the one thing you know all the, all the gurus online will tell you like oh, you can set this up and it will take no effort and a little money and you'll put up, you'll pitch a tent and you're gonn make 500 a night, 95% occupancy. And it's, I'm very realistic when I talk about this with people. If you have the time to actually put into this, you know, you can build up something pretty nice. You don't even need an insane amount of money to start. I saved up a pretty good chunk of change. But you can, you can find some places maybe in your area that this approach could work. But you're going to have to realize that there's going to be a lot of time up front that you're going to have to spend on it. I was working full time during the day, but at night I was doing fixing up stuff at the property. On the weekends I was going up there getting it ready. But it that year, year and a half that I put in all that effort, it led me to now be a lot more hands off, build up the team. I barely. All I do is just the marketing and the in the numbers crunching now of how we can bring more people in. But that took that year where I really had to dedicate it. But that's the thing is a lot of people don't want to do that, you know. And so there's definitely going to be some times that you're having to give up. You know, like you're not gonna be able to watch football on Sundays. Sometimes you're gonna be out at the property, you know, fixing something, you know, like even that happened to me all the time. And I used to, like, my friends would say, oh, come on, let's go do this or something and let's come out, you know, let's go eat somewhere. And I obviously tremendously value work, life balances. But I knew in that moment for that, you know, that year, like I had a vision and I had a focus that I really needed to attain and that would make everything easier for the years after that. You know, I'll never have to question if I want to go to a dinner again because I have that freedom now to do it because I've built up all that that year or two.

I love that attitude. I, I'm sort of the same kind of personality where I, I always joke with my wife that I just love front loading misery. Like, you know, everyone has to do stuff they don't want to do. I'm, my personality is like, I'm just gonna do it all right now. I'm not gonna like drip it out and do like 10 of it over 10 days. I'm like, I'm go not stop for the next two days and I'm going to do everything and then I'm going to relax for eight days. Like that. To me, I do that with everything. But it's, it's like a really good corollary to real estate investing because if you are willing to put up a lot of effort up front, then you get to reap that benefit for so long. But you have to put in the effort. There's no, there's no, I don't put in a lot of effort and I get long term benefit that just doesn't exist. You have to do one or the other. And it sounds like we share this in common.

We got to take a break.

But first a quick note. If you're enjoying the show we have right now, we want to hear your opinion on it. Let me know. Does Glamping STR sound like a fun vacation to you? Is this something you would love doing or are you a absolutely not on the outdoorsy types of vacation? Submit your answer in the Spotify or YouTube app poll wherever you're watching or listening. All right, so check that out and we'll be back after a few quick ads.

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Thanks for sticking with us. Here's more with investor Garrett Brown. Do you have any advice for our audience, Garrett, on what type of investor or what type of personality, what type of experience works well with this type of glamping or short term rental approach that you're using?

You definitely have to, you know, have a go getter mentality of sorts. If you're looking for a more, you know, hands off approach or especially like something a little bit different, this is not going to be the, the business for you. It's, it's more than just a real estate, you know, buy and hold or anything like that. This is a business within, it's a mix of real estate and hospitality. And so if you're not prepared for that and you don't like building up systems and operations and processes and working within teams, you're going to have to lead a lot of people under your team and it can be built over time. So if you're able to, you know, if you're a leader of people and you feel like you can definitely have that in your repertoire, that is, that is a great experience that if you already have will translate well into this type of business. At the same time it's, it's a great thing for your work life balance as well too because there's a lot that gets lost in short term rentals is I do like, I like going up to my properties in staying and as I expand and add more like I'm looking for areas that I genuinely would want to vacation.

Yeah, I love it.

We can go on to hours about what are the benefits in you know, having short term rentals between taxes, debt, pay down, all these things that run into it. But one of my favorite things about it is finding areas that I would like want to take my girlfriend and my mom to and go vacation and I own the place and when I leave I have operations and systems in place and that is even, even if it broke even, how amazing would it be to have a place I love to visit that I don't pay a dollar for? You know, like, it's amazing.

That's.

Those are the type of things I envision with my short term rental portfolio as I keep growing. It is. I want to be able to add that to my, my life. You know, I want to add, have that ability for my, my mom and girlfriend and all them to reap the benefits from all this effort I put into and myself as it gets, you know, grows more and the better I am with building out systems and leading people. The headache that even comes with short term rentals, it, it drastically is reduced. I very, maybe 1 to 2% of the year have somebody that I'm like, oh gosh, this is a nightmare. Guest. Yeah, most of the time the guests are very respectful. They treat the place great. My team runs it fine. I don't even hear from my team a lot of time. They just make. As long as I make sure they get paid and they tell me anything. That's a big operation thing I need to know. It is, it is smooth sailing most of the time. But that took a year, year and a half to build up that, that team and confidence in them and from leading them.

So I totally agree with you. I only have one short term rental, but I bought it in a place that I love to go and even when I go up there to do maintenance, I'm just so happy. I'm like, oh, I would happily, you know, fix a faucet or reassemble furniture or whatever because I'm in the mountains and I'm in a place that I love. So it's great. So one of the things that you've done really well. Garrett is documenting your journey and sort of using social media to market your properties. Can you just tell us like, why did you do that? I feel like not everyone takes that approach.

I saw it in music how much marketing really. Like there's so many, you know, everybody says all the time, like, oh, why is this music popular? Like, why do people like this song? This song's not any good. But it was always like, one, the song may not be good to you, it's maybe you're just not the right audience. But two is the marketing behind that. They figured out the target audience and that's the same approach I took with my, you know, my short term rentals. We documented the whole process. People think that, oh, you're just, you know, you're just giving them A place and that's all they're, they're worried about. But a lot of people have been interested in our journey and why we built it and how we're a family owned operation and why we did it. You know, we named it after my brother that passed away 15 years ago for mental health reasons. And so that's one of our biggest things that we push and all these things we documented and brought to, you know, the, the guests to know about, like more about us as a whole and, and feel more in, you know, ingrained with our story and feel like part of a community. So we document everything and we get 70 or 80 direct bookings from our social media.

Wow.

Like we tell people that number all the time. Like, oh, people say, oh, I get 80 to 90 Airbnbs and, and maybe 5 or 10% direct. And they go, how much you make? And I go, we probably do 70 or 80% direct booking. I love being able to have the guest at my disposal of like, I have their network, I have their email, I have, have all these things that I can market after the fact to keep spreading this awareness of our property, which you don't really get with Airbnb, which is a great platform, they bring in a ton of people complain about Airbnb sometimes, but it is by far the easiest way for, you know, a short term rental to market themselves is just be on Airbnb, of course, and a ton of, ton of great guests come through Airbnb. But me having my own direct booking site that really controls everything coming in, we, we are able to, you know, do so many different things. Like we're able to do upsells on our direct booking site. So we can increase. We do. We had one guest not long ago. His stay was a thousand dollars for the weekend. He booked eleven hundred dollars in extra packages between balloons. A mobile masseuse. We have breakfast that we can like, we leave in there like a birthday cake we drop off. And my team handles all of this and I make 50 profit on every single one of these packages we sell. We can't really do that through Airbnb. Getting new guests in is hard if we've already captured the guest and we can increase their bookings by, you know, 25 with one simple automated email that, you know, that that's when the door really opens up to profitability and that's when we really saw, you know, we just having these. We didn't need to keep adding more structures because we just figured out ways to become more profitable with what we already have it didn't really take much. It just we implemented small things that we knew that it provides a better guest experience and we make money. That's a win. Win all around. Awesome.

Well, I commend you for that because yeah, I totally agree. Airbnb is a great platform, but cutting out a middleman pretty much works in every single industry. There's nothing wrong with middlemen, but you make a higher profit, you get more. Like you said, it's not like necessarily trying to control a guest, but you have more contact information, remarketing opportunities.

It's great.

So like, it's such a good way to do it, but I think a lot of people who start who use social media, you know, just post pictures of their photo, but you do a really good job of like telling a story. Like you said, you've shared a lot about your background and your, your personal history and it does make people interested in you. And you know, at the end of the day, so much of especially short term rentals is like a reflection of your personality. The things you like, the things that you care about, the guests experience that you want to create. And you've created such a good way of showcasing that that it's. I'm not surprised at all that you have 80% of your coming from book bookings because at least for me as a consumer, I would prefer to book. That way people who I felt like I know who like whose stories I know who I feel a personal connection to. So highly recommend that. Before we go, Garrett, I'm curious. You know, I said way, way before I said I had two questions for you about your glamping. We've been focusing on one side of it. The second side is I was curious about scalability because like you're, you're growing out this property. Like, what's next for you? Are you going to continue investing in this property? Or what are your, your goals for your portfolio?

So absolutely going to keep reinvesting into this property. Local banks are pretty much beating at our door to work with us on our next expansion for a multitude of different reasons. But that all came with the proof of concept and believing in myself. From the beginning, all I needed was one property and I did that with the geodome to prove like what I was able to do. Because at first people weren't, you know, like I say, necessarily believing in what the, the idea I had. But once I was able to prove that concept, now getting investors is much easier getting all these, you know, and all of my expertise. Now I started small one Thing as we expand. The one point I do want to make for people too is my geodome. We were, we were going to build like a, a thousand square foot geodome. The last minute I decided I was like, you know, we probably should actually start smaller because even if it's not going to be as, you know, profitable, we're going to mess up a lot and we need to learn because you know, there's no guidebook for some of these things. And I was like, I think we need to, we'll, if we start smaller, our mess ups won't be cost as much. You know, like if we mess up on flooring or something or whatever. You know, the X the reason is a thousand square foot is, is double what it would be for a 400, you know, a 400 square foot place. So let's make these mess ups with a small place that's going to have less up front that we could not be profitable on. And then now I've learned so much from that that my next builds are going to be 1500 square feet or you know, 1300 square feet and much bigger. But I have more confidence in myself and all, you know, everybody I've worked with to make that an actual, you know, profitable adventure and not make it a money pit.

That sounds great, man. I'm excited to see a little bit more of what you're up to. I'm sure you'll document the journey. But last thing quickly before we go. You're also joining Bigger Pockets. So what are you going to be doing for the team here?

Yep, I'm super honored to be a part of the Bigger Pockets team. I am the res at the time. I am the resident STR expert. So all anything short term rental related, I'm going to be doing a lot of the content where we have an amazing newsletter we put out each week called Bigger Stays. And if you're, you know, if you are a BiggerPockets member, please go in to your notifications and subscribe to the short term rental newsletter. Because each week we put out everything that short term rental hosts are worried about. We talk about regulations, how to make your property more profitable. We interview hosts that are success stories. We dive into even more, you know, nuanced and, and fun stories of like how people build unique stays or what are some of the even. Last week we did a what are the top college football markets? If you're interested in that, if you're interested in going to a college football town. So a lot of data crunching. I'm constantly in all types of numbers and we love hearing all about different host success stories out there too. So awesome.

Well, welcome to the team. We're super excited to have you Garrett. And again, if you're a short term rental investor or an aspiring investor, short term rental curious. Go check out the Bigger Stays newsletter. It's chock full of all sorts of information and expertise from Garrett. Garrett, thank you so much for joining us for this episode. If anyone wants to connect with Garrett, we'll of course put his BiggerPockets profile social media handle all of that below. Thanks again Garrett. We'll see you. I'm sure you'll be back again soon.

Yep. See you at BPCON soon.

Awesome.

Yeah, I'll see you there. And thank you all so much for listening. We appreciate you. And if you appreciated this episode, don't forget to leave us review wherever you're listening. For Ringer Pockets, I'm Dave Meyer. We'll see you next time.

Thank you all for listening to the Bigger Pockets Real Estate Podcast. Make sure you get all our new episodes by subscribing on YouTube, Apple, Spotify, or any other podcast platform. Our new episodes come out Monday, Wednesday and Friday. I'm the host and executive producer of the show, Dave Meyer. The show is produced by Ian K. Copywriting is by Calico, content and editing is by Exodus Media. If you'd like to learn more about real estate investing or to sign up for our free newsletter, please visit www.biggerpockets.com. the content of this podcast is for informational purposes only. All host and participant opinions are their own. Investment in any asset, real estate included, involves risk, so use your best judgment and consult with qualified advisors before investing. You should only risk capital you can afford to lose. And remember, past performance is not indicative of future results. BiggerPockets LLC disclaims all liability for direct, indirect, consequential or other damages arising from a reliance on information presented in this podcast.