Jeff "fuzzy" WenzelFounder, Fuzzy Wenzel Startup Consulting · Founder & CEO Driving Investment Acquisition Success

7 Facebook Ads That Work: Us vs. Them & Founder Stories #shorts

6 Feb 2026 · 1 min

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0:36

In this short video, the presenter shares two of the seven Facebook ad formulas that consistently perform well for them. The first is the "us versus them" angle, where the ad positions the advertiser as superior to competitors in the same vertical, creating a comparative mindset for the audience. The second is the "founder story" ad, which highlights the founder’s background and personal narrative to build trust and authenticity. The speaker also offers practical advice: capture screenshots of successful ads for reference and, when using founder stories, ensure the founder appears on camera despite possible nervousness.

Chapters

For me, these seven Facebook ads kind of work almost all the time for me. So if you have it, if you can't, you can screenshot, or I can send these out a little bit later. But I start to think about, you know, do I have an us versus them? Right. So if there's, you know, a couple companies maybe in the same vertical on a platform, you know, hey, you know, we're doing this over, over somebody else, right? So trying to get sort of an us versus them type mindset. Number two, founder stories. These work really well, too. Just what's your background? What's your story? A lot of times, the biggest issue with number two is just getting a founder to actually participate and telling their story or getting in front of the camera. Sometimes they get a little nervous about that.