A short YouTube clip (Jeff 'fuzzy' Wenzel) warning advertisers about Facebook ad performance pitfalls. The speaker cautions that ads showing ~1x return on ad spend are dangerous and can deteriorate quickly, and stresses the need for strong, varied creative across multiple verticals because Facebook's updated ad strategy penalizes repetitive creatives (e.g., not seven ads all saying the same thing).
Right. So this is ads number one. But you just have to be really careful because if you start seeing the numbers like this, you know. Right. I mean, what are we doing here, guys? You know, you're. You're barely a 1 return on ad spend, so the numbers can get very quickly. And then on top of this, we have to have amazing creative. And especially in the new Facebook ad strategy they have set up now, too, you got to make sure that you're having very different creative across multiple verticals. Right. So you can't have just like, seven ads saying the same thing. Right. So again, lots going on here.
