0:54

A short YouTube explanation by Jeff Wenzel about budgeting for Facebook ads (creative costs excluded) using a worked example. Jeff gives numeric, back-of-envelope assumptions—monthly investment goal $100,000, average investment size $700, assumed cost-per-acquisition ~$300—and estimates total ad spend (~$42,000–$43,000) to reach the goal.

Questions this video answers

$100,000

$700

Approximately $300

About $42,000–$43,000

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