Jeff Wenzel explains that Meta's ad system needs conversion data from Meta Pixels to find the right audience. A $200 daily budget won't generate enough data for Meta to learn who to target, so he recommends stopping ads entirely rather than wasting money on an ineffective spend.
Now, here's another little, little dirty, dark secret here that I recommend you writing down. The way meta works is that you have to be sending data through these pixels, right? The more data that meta is getting, the better they are at finding people who are engaging with other raises, other deals, you know, other communities, other social posts, you know, they're showing intent to invest, right? So, again, this is another thing that people come in and they're like, well, Jeff, we just want to spend $200 a day. You're not spending enough. You're wasting money. I would, at that point, I'd be like, don't spend anything. Like, literally don't spend a dime.
