Jeff Wenzel says founders lose investors in 10 seconds if they don't start with the problem. Lead with tension and why now matters, not the product. Make the product feel earned.
Most founders lose attention in the first 10 seconds, not because the idea is bad, but because they start in the wrong place. They begin with what the product does. Investors are still asking a different why does this exist right now? If that answer is not clear immediately, everything that follows feels heavier. Strong founders start with tension, something broken, something expensive, something people are already trying to fix. Only then does the product make sense. When the reason comes first, the details feel earned. That is what keeps investors listening. Because before someone believes in your solution, they need to feel the problem. If you are raising capital, follow for insights that help you open strong.
