Jeff Wenzel, who has worked on nearly 400 crowdfunding campaigns, says your raise is won before launch. Without an existing community built beforehand, your campaign will fail no matter how good the project is. The work happens before you list it.
Success for your crowdfunding campaign all happens in pre-launch. Telling you that right now. Every time I see somebody launch a campaign and it's failing, it's because when I actually talk to them, they're like, "We didn't know we had to do any work beforehand. We're on a platform. The investors should come." It's not how it works. It's all about the work you do before you launch. So stop talking to lawyers, even stop talking to platforms for a while, and Until you have a crowd or a community, there is no reason to launch a campaign. It's called crowdfunding for a reason. No crowd, no funding, period. So first step, go build the hype, then you fund the round. Hey, if you are doing a raise, go over to preipohype.com right now, click on that book a call, you'll talk to me. I've done just under 400 campaigns at this point. The numbers are getting staggering how many campaigns we've worked on. But if you wanna know what it takes, reach out, let's connect.
