Reg A+ Marketing Budget: The 2026 Founder's Guide to Capital Engineering #shorts
In this concise promotional short, Jeff "fuzzy" Wenzel advises founders raising $75 million via Reg A+ on how to allocate their marketing budget strategically. He recommends splitting the budget into fixed foundation costs (infrastructure) and variable acquisition spend (fuel) that scales with the target raise. He cites top‑tier funds that allocate 10‑15% of their capital target to marketing—equating to $5‑7.5 million on a $50 million raise. The strategy begins by monetizing existing fans for early momentum, then targets cold investors through 7‑12 omnichannel touchpoints over a 60‑day window. He notes that pre‑IPO hype has generated over $100 million across more than 230 companies, and ends with a call to book a strategy session to engineer a $75 million raise.
