Short YouTube monologue by Jeff 'fuzzy' Wenzel offering advice for small businesses on holiday ad spending. He recommends reducing paid ad budgets during heavy-competition holiday periods, maintaining low-cost touchpoints (LinkedIn, outbound emails, newsletters), focusing on human, clear communication, and watching costs while preparing for post-holiday initiatives.
So generally speaking, during the holidays, we ramp down our ad spend. We sometimes forget that we're competing with all of the other companies out there running ads. The Walmarts of the world, the targets of the world. Right, Just Apple. All of these people are buying up so much ad space, it's hard to kind of compete and it's hard to get your message in with all the noise and chaos. So what we typically do is we keep our LinkedIn going, keeping our outbound emails newsletters going, keeping these things that are still touches as people are sitting around on their phones, but just trying not to like put a ton of money out into the ad market. We just typically don't have the budget to compete with the big boys. So as you're getting into this holiday spend here or holiday time, watch your spend. Focus on good communication, focus on like being real human. Right now as people are sitting around having a little bit more free time with their devices and there's an opportunity to get in, it's just gotta watch your costs. Hey, if you're thinking about doing a raise next year or you're finishing up this 2026 and trying to get prepared January reach out, go to preipuhype.com right now. Book a call with me. Love to learn what you're working on later.
