Jeff Wenzel tells founders that vague customer descriptions like "businesses" or "creators" signal uncertainty to investors. Instead, name specifics: a gym owner with 200 members, a dentist running three locations, an e-commerce brand shipping 50 orders daily. Precision shows you know your market.
Investors watch for a small detail most founders miss: how you describe your customer. Weak answers sound like this: businesses, creators, companies that need better tools. Strong founders sound different. They describe a person: a gym owner with 200 members, a dentist managing 3 locations, a small e-commerce brand shipping 50 orders a day. Why does this matter? Because vague customers mean guessing. Specific customers mean experience. And experience signals something investors trust. You are not imagining the market. You are already inside it. If you are raising capital, follow for insights that help investors see how well you know your market.
