Views Are Rented
11 Sept 2026 · 0 min
0:11
Jeff Wenzel argues that views and impressions are rented, not owned. Real ownership is only what people actively give you: their time, money, or reputation. Audience metrics aren't personal capital.
Jeff Wenzel argues that views and impressions are rented, not owned. Real ownership is only what people actively give you: their time, money, or reputation. Audience metrics aren't personal capital.
Views are rented, impressions are rented. The only thing you own is what somebody spent something to give you— their time, their money, their name.
