Jeff Fuzzy Wenzel argues that waiting to fundraise until you need money is a mistake that kills startups. Founders should keep fundraising on their radar continuously and build a track record of wins before approaching investors, framing it as momentum rather than desperation.
We'll raise when we need it. Don't let that lie hurt your company. Hey, if you're thinking about raising capital, you've gotta be thinking about it kind of all the time. It's not something that you should be doing when it's in desperation time or when it's like, hey, if we don't raise that money, like that is it for us. You really wanna be building and stacking wins upon wins upon wins. So as you are raising, maybe lower some of your expectations, get that win behind you. And that way, as you start you start raising more and more capital, you have a narrative that feels good, right? Basically, the wind is blowing behind you, not in front of you, right? So don't think about this thing of like, I'm just gonna wait, I'm gonna wait, I'm gonna wait, I'm gonna wait, and then all of a sudden it's too late, right? So really, I try to tell my founders, be fundraising all the time in your mind. Now, it may not be active, but constantly be thinking about that, especially if you're the founder. Be thinking about raising money. If you are going to be raising some capital, go to preipohype.com right now, connect with me. I'd love to talk. You'll be meeting me, and we can maybe put you on a plan here to get some capital. Later.
