Jeff Wenzel says cold investor emails fail because founders don't touch prospects enough. You need roughly 60 days and 40 touchpoints across email, SMS, LinkedIn, and other channels before investors will consider writing a check. Most founders quit too early.
You sent 2 emails to your investor list. Here's why nobody invested. Cold investor acquisition has a minimum threshold, and most founders don't know it. You need at least 60 days and 40 touchpoints before a cold lead becomes a checkwriter. That means email, SMS, LinkedIn, webinars, remarketing, all working together over time. 2 emails in, you got 38 more to go. The platforms won't tell you this because they want you to focus on campaigns, but investor marketing relationships and patience are everything. So if you're in a Reg CF campaign or you're getting ready to do one, audit your touchpoint sequences. Are you hitting people across multiple channels over multiple weeks? If not, that's where your conversation problem is, not your pitch. All right, follow me for more Reg CF strategies that actually work. My link's in the bio for my full investor acquisition playbook. I look forward to hearing from you.
