Gary Brecka explains why franchising works: it's a proven system that requires hard work and discipline, not just a shortcut. He built a scalable culture across multiple businesses with the same team, and describes franchising as having an "esoteric formula" that separates success from failure.
If you're somebody that goes to work every day and says like, "Hmm, I don't want to be at this desk. There's something out there that is more for me than this," then you already have the bug. Then it just becomes, do you die with the bug or do you do something about it before you die?
You've had a lot of success in the franchise industry. I kind of look at the franchise industry as like, it's a very esoteric formula that makes it successful or just makes it fall flat on its face.
Not every franchisee is successful. They have a partner to do it with, but you still have to follow the model, still have to work hard. None of this stuff. In businesses, just add water, right? It is all risk.
To build a culture that has scaled so many businesses in so many different verticals and to keep the same team together, that's more what I'm driving at.
I've always been very passionate about entrepreneurship, and so the thing that I love about the world of franchising is that we see people all day long that come in, and this is the catalyst to get them to finally do what they want to do and start a business.
So someone at any stage of their life right now, it's actually getting ready to start a business, what advice would you give to them?
I think it's very important to, in that type a business if you are franchising versus corporate.
