Gary Brecka breaks down the $4.5 billion NAD+ industry, sparked by Hailey Bieber's IV endorsement, separating real science from marketing hype. NAD+ exists in every cell and declines with age because it gets destroyed, not because production stops. Most claims about it curing hangovers or being a risk-free anti-aging fix are unfounded, despite IV bags costing $2,000.
Hailey Bieber sat right next to me in a chair on national television, hooked up to an IV bag, and said she was going to do NAD+ for the rest of her life and never age. And almost overnight, NAD+ turned into a $4.5 billion industry of IV drips, patches, nasal sprays, pills, and powders, with clinics charging $2,000 a bag on the promise of reversing your age. Today, we're going to separate the facts from the fiction on NAD+, because some of what you've heard is absolutely true and some of it is complete nonsense. NAD, nicotinamide adenine dinucleotide, is in every single cell in your body, and it has 2 jobs. The first job is energy. The second job is how that NAD gets used. NAD is real. It declines in your tissues as you age. The reason is that it's being destroyed, not that you stop making it. Hangover cures? Fiction. Risk-free for everyone? Also fiction. Here's the biggest fact of all. Ultimate. You win.
