Gavin ShieldsCEO Driving Innovation in Self Storage Tech

What Monday morning looks like on Stora | FEDESSA 2026

18 Sept 2026 · 3 min

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2:38

In this promotional demo, Gavin Shields illustrates how Stora’s platform transforms the daily workflow of a 30‑site storage operator. Over the weekend, bookings, contracts, ID checks, payments, and access codes are processed automatically, with 72% of bookings completed online and over half occurring outside regular office hours. Customer emails are attached to records and AI drafts replies for quick approval; upcoming texting and WhatsApp support and AI phone agents handle weekend calls. Payments are auto‑reconciled, with failed transactions retried and easy collection actions. The system applies dynamic pricing and scheduled price increases while maintaining role‑based visibility through multi‑entity support and revenue‑recognition reporting. Stora offers a highly flexible API, webhooks, and an app marketplace for custom extensions, plus the lowest payment processing fees for large European operators. A dedicated onboarding team assists site‑by‑site migrations. Operators using Stora saw an average 26% revenue increase last year—four times the industry average. The presenter invites attendees to visit Stora’s booth at FEDESSA 2026 (Sept 22‑24) for demos and one‑on‑one meetings.

Chapters

This time last year, if you were a 30-site operator, I would have told you that Stora wasn't ready for you. But things change quickly at Stora. Here's what a Monday morning would look like if you were using Stora. Most of your weekend bookings happened without your team. The booking, contract signed, ID checked, payment taken, and the access code all sent automatically. With our high-converting booking engine, 72% of your bookings will be done online by customers, with just over half of those, 50.4%, coming in outside of Monday to Friday office hours. Your inbox is already handled. Customer emails land in Stora on the customer's record right next to their account and their payments. Get AI to draft the replies so you can just check and send. Texting and WhatsApp are coming in the next few months. And what about the customer phone calls? Well, AI agents can answer them all weekend. Your payments are already reconciled. Direct debits and cards match to invoices on their own. Failed payments are already being retried, and what's left is in collections where you can take easy actions like retry payments or charge a late fee. Your prices also move while you sleep, so dynamic pricing for new customers and scheduled price increases for your existing ones. Your store manager sees the their sites, finance sees the money, and nobody sees what they shouldn't. Multi-entity support for complex organizations and revenue recognition reporting for the accountants. If you need something that we don't do, that's fine, you can build it yourself now. Stora has the industry's most flexible API, webhooks, and an app marketplace. We can also offer the largest operators in Europe the lowest payment processing fees. If you're moving 30 sites across, it'll be site by site with a dedicated named onboarding team. We're going to be at Fedesa from the 22nd to 24th of September. Come by and find out why Stora operators grew their revenue last year by an average of 26%, 4 times the industry average. Call by our stand or even book a one-on-one meeting In the meeting link below. Thanks a lot. Look forward to seeing you soon.