Gee RanasinhaKEXINO · Better marketing for B2B businesses | Fellow of the Chartered Institute of Marketing | Adjunct marketing professor | Speaker | Recovering perfectionist

95% OF CUSTOMERS AREN'T READY TO BUY | MARKETING MYTHBUSTERS #b2b #marketing #shorts

Name: 95% OF CUSTOMERS AREN'T READY TO BUY | MARKETING MYTHBUSTERS #b2b #marketing #shorts
Uploaded: 2023-02-15T13:00:34+00:00
Duration: 48 s
Channel: Gee Ranasinha
Description: Only 5% of potential customers are ready to buy right now. The other 95% might purchase weeks or months later, so marketers need to split effort between…

15 Feb 2023 · 1 min

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Only 5% of potential customers are ready to buy right now. The other 95% might purchase weeks or months later, so marketers need to split effort between sales tactics for today's buyers and brand awareness that builds recognition for when those future buyers are ready.

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Only around 5% of your potential customers are ready to buy at the moment they see or hear your marketing. The other 95% aren't actively looking for you at all. They may not be ready to purchase your product for days, weeks, or months into the future. So what do you do? Do you focus on the 5% ready to buy right now and ignore the 95% who aren't? Of course not! Your marketing should focus on the 95% of out-of-market buyers. You do that through brand awareness marketing, rather than the sales activation stuff. Having a strong brand is your insurance policy. It's a way to resonate with potential buyers and the reason why they should choose you over the competition. You need to have both types of marketing: sales activation marketing for the buyers of today, and brand awareness marketing to nurture and cultivate the buyers of tomorrow.

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