Gee RanasinhaKEXINO · Better marketing for B2B businesses | Fellow of the Chartered Institute of Marketing | Adjunct marketing professor | Speaker | Recovering perfectionist

A sales process that's stuck in the past

1 Aug 2025 · 1 min

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Episode

1 Aug 2025 · 1 min

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In this brief podcast monologue, the speaker argues that many sales teams underperform because they rely on outdated, ineffective selling methods. He emphasizes that modern customers now research products extensively before any interaction, already know both the seller’s offerings and competitors’, and are ready to buy rather than being persuaded. The speaker urges organizations to recognize this shift, adapt their sales approach, and invites listeners to engage further by subscribing, sharing, commenting, and visiting the website kexino.com for more information.

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The most likely reason why your sales aren't great is the way that you're selling is outdated, outmoded, and ineffective. Organizations need to wake up to the realization that today's customers are very different to the ones from just a few years ago. Today's customer does their homework before they even engage with a company. Today's customer already knows about you and what you sell, as well as what the competition's doing. Today's customer buys. They're no longer sold to. Thanks for listening. If you liked what you heard, pass it on. I'm not saying I'm right. I'm saying there are others out there who are wrong. Please subscribe, share, or leave a comment. Whatever works for you. You can find out more by visiting kexino.com. That's K-E-X-I-N-O. Hope to see you again here soon.