Gee RanasinhaKEXINO · Better marketing for B2B businesses | Fellow of the Chartered Institute of Marketing | Adjunct marketing professor | Speaker | Recovering perfectionist

ALL BUSINESSES ARE SELLING THE SAME THING: TRUST | MARKETING MYTHBUSTERS

Name: ALL BUSINESSES ARE SELLING THE SAME THING: TRUST | MARKETING MYTHBUSTERS
Uploaded: 2022-08-09T12:00:23+00:00
Duration: 35 s
Channel: Gee Ranasinha
Description: Every business sells trust first, not products or services. Attention is fleeting and exhausting to maintain, but trust, once built, sustains the…

9 Aug 2022 · 1 min

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0:35

Every business sells trust first, not products or services. Attention is fleeting and exhausting to maintain, but trust, once built, sustains the relationship without constant re-engagement. Start by earning trust instead of chasing attention.

Chapters

At the beginning of the customer relationship, you're not selling what you think you're selling. You're not selling your product or service. You're actually selling trust. Most business owners and marketers focus their efforts on getting attention. But if customers don't trust you, you're wasting your time. More than that, attention is fleeting. Every time you want to say something, you're starting from scratch. There's always something else around to catch their eye. Concentrate on building trust. Because once you have trust, you don't have to worry about attention.

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